Marketing Specialist

This role is based in our Boulder Santa Monica or NYC office.

What were looking for :

We are seeking a proactive and results-driven Marketing Specialist with a strong background in copywriting and a doer mentality to join our dynamic team. This role is pivotal in executing effective multi-channel marketing campaigns that drive engagement attendance and sales for Informa Markets Engineering events. The ideal candidate is a creative storyteller with a knack for crafting compelling content and a proven ability to manage multiple projects in a fast-paced environment. With a focus on email marketing and sales collateral creation this role requires someone who thrives on delivering high-quality work and meeting deadlines.

Role Accountability and Duties :

• Develop write and optimize engaging email marketing campaigns using the Eloqua platform ensuring alignment with audience segmentation strategies and content calendars.
• Build and maintain an email marketing calendar to drive consistent communication and improve engagement for both attendees and exhibitors.
• Create and design impactful marketing materials including sales collateral attendee development assets and other promotional content to support event goals.
• Collaborate with internal teams (e.g. digital marketing sales creative and marketing automation) to execute and refine strategic marketing initiatives.
• Analyze and report on the performance of marketing campaigns providing actionable insights to improve effectiveness and ROI.
• Conduct market research and stay informed on industry trends to identify new opportunities for growth and innovation.
• Partner with external agencies and vendors to execute marketing programs and ensure alignment with brand standards.
• Support the Marketing Manager in the development and execution of marketing plans that align with internal initiatives and event objectives.

Qualifications :

Additional Information :

We believe that great things happen when people connect face-to-face. Thats why we work in-person with each other or with customers and partners three days a week or more. When youre not spending time together in one of our offices or other workplaces like at an Informa event you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding supportive and enjoyable for everyone. Heres some of what you can expect when you join us. But dont just take our word for it see what our colleagues have to say at

Our benefits include :

The salary range for this role is $55000-$65000 based on experience.

This posting will automatically expire on November 7 2025.

Were not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up join in and help make things happen. If it sounds like a match and you have most although not all of the skills and experience listed we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and or in the advertised position please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa youll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here.

Remote Work : No

Employment Type : Full-time

Key Skills

Digital Marketing,Marketing,Google Analytics,Pardot,HTML5,MailChimp,Marketing Automation,Salesforce Marketing Cloud,HubSpot,Responsys,Email Marketing,Social Media Management

Experience : years

Vacancy : 1