Commercial Marketing Alliance Senior Director

Marketing Director

At PwC, our people in brand management, marketing, and sales focus on collaboration to develop and execute strategic sales and marketing initiatives. These individuals focus on driving revenue growth, promoting the Firm's services, enhancing brand visibility, and capturing new business opportunities. They utilize market research, digital marketing, creative campaigns, and effective sales strategies to engage clients, enhance the firm's brand and market presence, and achieve organizational targets. As a marketing generalist at PwC, you will focus on a wide range of marketing activities aimed at promoting the Firm's products or services. You will conduct market research, develop marketing strategies, create and execute marketing campaigns, and analyze campaign performance. You will leverage a versatile skill set and knowledge in various marketing channels, holding responsibility for validating brand consistency, reaching target audiences, and driving customer engagement and loyalty.

Translating the vision, you set the tone, and inspire others to follow. Your role is crucial in driving business growth, shaping the direction of client engagements, and mentoring the next generation of leaders. You are expected to be a guardian of PwC's reputation, understanding that quality, integrity, inclusion, and a commercial mindset are all foundational to our success. You create a healthy working environment while maximizing client satisfaction. You cultivate the potential in others and actively team across the PwC Network, understanding tradeoffs, and leveraging our collective strength.

Examples of the skills, knowledge, and experiences you need to lead and deliver value at this level include but are not limited to :

• Lead in line with our values and brand.
• Develop new ideas, solutions, and structures; drive thought leadership.
• Solve problems by exploring multiple angles and using creativity, encouraging others to do the same.
• Balance long-term, short-term, detail-oriented, and big picture thinking.
• Make strategic choices and drive change by addressing system-level enablers.
• Promote technological advances, creating an environment where people and technology thrive together.
• Identify gaps in the market and convert opportunities to success for the Firm.
• Adhere to and enforce professional and technical standards (e.g. refer to specific PwC tax and audit guidance) the Firm's code of conduct, and independence requirements.

The Opportunity As part of the Sales and Marketing team you are expected to lead marketing strategy and operations to accelerate PwC's growth. As a Director you are responsible for setting the strategic direction, leading business development efforts, and overseeing multiple projects while maintaining impactful executive-level client relations. This role involves managing marketing budgets, developing executive-level messaging, and leveraging data-driven insights.

Responsibilities include setting strategic direction for marketing strategy and operations, leading business development and executive-level messaging, overseeing multiple projects and managing marketing budgets, leveraging data-driven insights for decision making, building and sustaining executive-level client relations, developing and executing marketing strategies, confirming alignment with organizational goals, and driving impactful marketing initiatives.

What you must have includes a high school diploma and 8 years of sales, marketing or PwC experience.

What sets you apart includes a bachelor's degree in marketing, public relations, business administration / management, communications studies / speech communication and rhetoric preferred, demonstrating thought leader-level knowledge in marketing strategy and operations, influencing the operational elements of data-driven marketing departments, leading strategic marketing multi tactic planning cycles, managing annual program budget allocation strategy, managing and making decisions regarding marketing department staffing, establishing and maintaining a centralized strategy for operational efficiencies, navigating a matrix organization collaborating with various departments, and developing executive level and team level messaging / collateral.

Travel requirements are up to 40%.