Director of Content and Communications

The Opportunity

They are expanding their Marketing team at the director level. This is an award winning highly respected organization with tremendous growth potential.

Position Description

Internally, the position helps gain understanding and adoption of initiatives; externally, the role seeks to get our name out to drive brand awareness, improve SEO by having more optimized content, establish our thought leadership and expertise, and engage audiences by helping us tell our brand story online.

This position will help determine and execute the communication strategy, including PR, social media, and internal communications, as well as manages the Content / Communications Team. This is a hands-on role.

Experience

• Lead and execute content and corporate communications strategy.
• Manage social media and brand PR vendor relationships.
• Lead corporate communications / PR team to write, create and implement content across channels.
• Craft press releases for the brand and for the CEO; review PR vendor press releases.
• Ensure standardization of brand across all communication channels.
• Write, oversee and / or edit various marketing communication publications.
• Establish social media strategy and measure and analyze the success of social programs using web metrics, vendor metrics, and franchisee feedback.

Education

Business Degree preferred