Head of Marketing

Head Of Marketing

BlackStone eIT, a leading computer software company, is seeking a dynamic and experienced individual to join our team as the Head of Marketing. As the Head of Marketing, you will be responsible for developing and implementing the overall marketing strategy to drive brand awareness, generate leads, and support the sales team. You will lead a team of marketing professionals and collaborate closely with cross-functional teams, including sales, product development, and senior management, to ensure the successful execution of marketing initiatives. This is a strategic role that requires strong leadership skills, a deep understanding of the computer software industry, and the ability to drive impactful marketing campaigns.

Responsibilities

Develop and implement the overall marketing strategy to support business objectives and drive brand awareness

Lead a team of marketing professionals, providing guidance, mentorship, and fostering a collaborative and innovative work environment

Conduct market research and competitive analysis to identify customer needs, market trends, and potential areas of growth

Create and execute strategic marketing campaigns across various channels, including digital, social media, email, and events

Collaborate with internal stakeholders to develop compelling messaging and content that effectively communicates our value proposition

Manage the company's website and digital presence, ensuring it is up-to-date, optimized for search engines, and aligned with marketing objectives

Track and analyze marketing campaign performance, generate reports, and provide insights to drive continuous improvement and achieve marketing goals

Develop and manage relationships with external vendors, agencies, and partners to support marketing initiatives

Stay up-to-date with industry trends and emerging marketing technologies to ensure the adoption of innovative strategies