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Product Manager (Dallas)
Product Manager (Dallas)Optomi • Dallas, TX, US
Product Manager (Dallas)

Product Manager (Dallas)

Optomi • Dallas, TX, US
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Product Manager (CJA) : Hybrid in Dallas, TX (preferred) OR Los Angeles, CA

Optomi, in partnership with a global leader in digital customer engagement, is seeking a Senior Customer Journey Analytics Strategist to lead the enterprise-wide enablement, integration, and optimization of Adobe Customer Journey Analytics (CJA) .

This is a strategic, high-visibility role supporting a major MarTech modernization initiative and helping an enterprise unlock cross-channel customer insights using Adobe Experience Platform and CJA. This is NOT a hands-on dashboard / reporting role it is strategy, governance, enablement, and cross-functional leadership.

Responsibilities :

  • Serve as the enterprises primary authority on Adobe Customer Journey Analytics (CJA) capabilities, roadmap, and best practices.
  • Translate marketing, CX, and business objectives into actionable CJA use cases , analytics frameworks, and measurement strategies.
  • Partner with data engineering, MarTech, CRM / CDP teams, and external vendors to define data requirements, ingestion workflows, identity strategies, and integrations .
  • Enable seamless data flows between AEP, CRM, CDP, analytics platforms, customer service systems, paid media , and API-driven tools.
  • Lead cross-functional collaboration with marketing, analytics, engineering, and product teams to align priorities, onboard vendors, and activate capabilities .
  • Troubleshoot platform, integration, and configuration issues alongside internal and external stakeholders.
  • Train business teams on CJA dashboards, attribution, segmentation, insight development, and best practices .
  • Establish governance frameworks, repeatable processes, standards, and documentation for CJA analytics and reporting.
  • Support the organization as it transitions from legacy reporting tools to Adobe CJA.
  • Provide strategic input on Adobe Experience Cloud capabilities as the organization evaluates platform decisions between Adobe and Salesforce.

Must-Have Qualifications :

  • Strong hands-on expertise with Adobe Customer Journey Analytics (CJA) and / or Adobe Experience Platform (AEP).
  • Deep understanding of data flows, identity stitching, integrations, APIs, and MarTech ecosystems (technical fluency, no coding required).
  • Experience enabling enterprise analytics or customer journey platforms across multiple teams.
  • Ability to translate business requirements into technical and data requirements for delivery teams.
  • Experience collaborating with marketing, analytics, engineering, data modeling teams, and product owners.
  • Strong communication, stakeholder alignment, and cross-functional leadership skills.
  • Background in product ownership, analytics strategy, or MarTech platform enablement is highly preferred.

    • Why This Role Is Exciting :

  • Support one of the most high-visibility digital transformation initiatives within a large enterprise!
  • Play a key role in enabling both Customer Journey Analytics and Journey Orchestration capabilities!
  • Influence the organizations MarTech roadmap!
  • Partner cross-functionally with product managers, data modelers, systems admins, marketing teams, and engineering!
  • Help build an enterprise-wide analytics foundation that will shape how the business understands and engages customers!
  • Work onsite in a collaborative hybrid model in Dallas or Los Angeles !
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