Brand Ambassador / Community Engagement Specialist
Employer : Roseville INEOS Grenadier A ForAnyAuto Group brand
Location : Roseville CA (Greater NorCal events)
Type : Part-time (1525 hrs / week) - option to expand full-time hybrid with sales
Target Start : December 2025 (ahead of our January 2026 soft opening)
Why this role exists
INEOS Grenadier is a true overlander brand. Were opening Northern Californias newest Grenadier store and need a boots-on-the-ground evangelist to build the local community before during and after launch. If you live for the outdoors love talking to people and arent afraid of mud early mornings or long event days - this is for you.
What youll do
- Be the face of the brand at off-road meetups trail runs mountain bike events running races cars & coffee and in-store 4x4 days.
- Plan staff and recap events : outreach load-in booth setup waivers lead capture follow-up lists and ROI summaries.
- Create content that doesnt feel like ads : short-form video reels stories trail tips owner spotlights User Generated Content (UGC) curation and quick blog posts for our site.
- Grow partnerships with local clubs trail stewards outfitters gyms and race organizers.
- Drive measurable outcomes : qualified leads from events test-drive signups social growth / engagement email list growth.
- Keep us compliant & safe : risk checks permits / COIs basic safety briefings and responsible off-road etiquette.
What youve done (or naturally do)
Youre an outdoor junkie (overlanding MTB trail running climbing etc.) who actually goes - rain or shine.Comfortable on camera and behind it; you can shoot / edit vertical video on a phone without overthinking it.You can host a crowd run a mic and hold a conversation with anyone.Self-directed : you make a plan work the plan and send the recap without being chased.Bonus : experience with automotive off-road retail events or dealership marketing .Bonus : you can sell (if you want a hybrid Brand Ambassador Sales Consultant role well talk commission).Must-haves
Valid CA drivers license and clean record; comfortable driving manual & off-road.Weekend / evening availability; some travel across Northern California (mileage reimbursed).Able to lift / carry 3040 lbs of event gear and spend long days on your feet.Working knowledge of Instagram / TikTok / YouTube Shorts Canva or CapCut Google Drive.Professionalism that matches a premium brand.How we measure success (KPIs)
Event leads captured and qualified ; test-drive bookings from eventsSocial reach saves and comments (not vanity views)UGC volume and partner collabs securedEmail list growth from eventsSchedule & pay
Part-time 1530 hrs / week; more around key events.Compensation : $22$30 / hr DOE event stipends mileage performance bonus tied to leads / test drives.Optional Hybrid Brand Ambassador Sales option includes standard dealership sales pay plan.Tools & support
Youll have access to our vehicles for approved shoots / events event kits branded gear and a marketing lead who will clear roadblocks - not micromanage.ForAnyAuto is an Equal Opportunity Employer. We celebrate diverse backgrounds viewpoints and trails taken. If youre on the fence apply. Worst case we point you to a great local trail.
Required Experience :
IC
Key Skills
Sales Experience,Marketing,Customer Service,Google Docs,Serving Experience,Retail Sales,Android,Product Demos,Event Planning,Events Management,Event Marketing,Dancing
Employment Type : Full-Time
Experience : years
Vacancy : 1
Monthly Salary Salary : 22 - 30