Director, Engagement Strategy

Director, Engagement Strategy

Digitas Health is the Agency of Now : the first global connected-health agency, purpose-built for marketing today. Digitas Health specializes in helping health brands navigate a complex and shifting media environment to create deeper, more relevant connections with their consumer and professional customers. With offices in Philadelphia, New York, San Francisco, and London, it is a member of the world's largest healthcare communications network, Publicis Health. As a member of this elite network, Digitas Health is also a member of the Paris-based Publicis Groupe S.A., the world's third-largest communications group, second-largest media counsel and buying group, and a leader in digital communications.

Director, Engagement Strategy, your comprehensive media and marketing expertise will be essential to providing strategic thought leadership on key client engagements. Demonstrating an intimate understanding of how consumers interact with channels and technology, this pivotal role demands a focus on how to most effectively solve clients' business challenges through an orchestrated system of paid, owned, and earned touchpoints that inspires connected creativity.

Day-to-day, your role will concentrate on guiding strategy across key accounts while delivering industry-leading service, which includes :

• Drive key business objectives by developing robust digital experiences through eco-systems design, channel strategy, and channel tactics to inform when, where, and how a brand should connect; redefining communications and lead nurturing opportunities.
• Championing the use of data; partnering with data-scientists to understand behaviors and uncover unexpected insight that inspire bold ideas for how a brand should connect.
• Analyzing how consumers interact with devices, platforms, content, and media, then developing experiences based on the motivation behind those behaviors to give the brand purpose and relationship within a patient's life.
• Envisioning and designing orchestrated systems of brand communications; collaborating with media planners, technologists, experience designers, and creative teams to bring modern communication architectures to life.
• Building long-lasting client relationships; providing guidance on their competitive threats and evolving consumer behaviors to guide their teams toward the next generation of holistic brand experience solutions that drive business impact.
• Helping to develop our future digital strategists by demonstrating how today's approaches become opportunities to evolve into tomorrow's new best practices.

This pivotal role requires a depth of expertise (7-10 years; min 4-year college degree, Masters preferred), including a track record of impactful work experience and professional ingenuity which means you are :

Our Publicis Groupe motto "Viva La Diffrence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Compensation Range : $127,585 - $183,330 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. The Company anticipates the application deadline for this job posting will be 12 / 17 / 2025.

All your information will be kept confidential according to EEO guidelines.