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Media Performance Analyst

Media Performance Analyst

Great HealthWorks, Inc.Fort Lauderdale, FL, US
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Job Description

Job Description

How You Will Make an Impact

  • Media Performance Analyst will use audience research and segmentation insights to help shape omni-channel media strategies, spanning linear, CTV, and digital platforms.
  • Monitor budgets and pacing, making sure campaigns stay on track and deliver strong results for the investment.
  • Media Performance Analyst will keep media schedules up to date and assist with testing out new channels and creative formats.
  • Dive into performance data to track ROI and support attribution analysis—helping the team understand what’s driving results.
  • Build clean, actionable reports and dashboards that translate data into insights for both internal teams and leadership.
  • Media Performance Analyst will support reconciliation of media buys, checking that invoices match what was purchased and ensuring everything aligns with budgets.
  • Collaborate closely with media buyers, creative, and finance to keep campaigns running smoothly and efficiently.
  • Media Performance Analyst will coordinate with media partners and internal stakeholders to make sure goals, timelines, and deliverables are aligned.

What We Offer

  • Amazing opportunities for career progression
  • Dynamic, fun, entrepreneurial and diverse culture
  • Medical (Choice Plus or HSA) & Prescription Drug, Dental (DHMO or DPPO), Vision, and Ancillary options
  • Health and wellness are a top priority – committed to self-care
  • 401(k) (100% match (dollar-for-dollar) up to 6% of salary deferrals)
  • 2 Company-Wide Breaks, Summer & Winter
  • Generous Paid Time Off and Paid Holidays
  • Volunteer Time
  • Employer Paid Life Insurance, Short-Term Disability, Long-Term Disability,
  • Health Savings Account (company contributes $65 monthly)
  • Employee Assistance Program
  • Business casual atmosphere – jeans and sneakers are okay by us

    • What You Bring to the Table

  • Bachelor’s degree in marketing, Advertising, Business, or a related field.
  • 2–5 years of experience in media, analytics, or marketing support roles.
  • Strong analytical and quantitative skills; confident working with data, numbers, and performance metrics.
  • Proficient in Microsoft Excel (including pivot tables, Power Query, and macros / VBA).
  • Comfortable using tools such as Google Analytics, Tableau, Power BI, or similar data visualization platforms.
  • Experience in media analytics and reporting; cross-platform campaign experience is a plus.
  • Familiarity with CTV, digital media buying, or omni-channel strategy preferred.
  • Understanding of AI tools for media optimization, including Multi-Touch Attribution (MTA) or Marketing Mix Modeling (MMM), is a plus.

    • EOE, DFWP

    LI-Onsite

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    Performance Analyst • Fort Lauderdale, FL, US