Social Media Marketing Manager

Global Talent Acquisition @OXYENERGY | FMCG Industry | EX-BIGO

Job Title :

Social Media Marketing Manager

OXYENERGY, a rapidly expanding DTC supplement brand with its U.S. branch based in Costa Mesa, CA, is on a mission to craft science-backed, content-native wellness products that strike a chord with the next generation of consumers.

Key Responsibilities

1. Social Platform Operations & Content Management

Build and manage brand accounts on major U.S. social platforms (TikTok, Instagram, YouTube, etc.), ensuring consistent voice and visual identity across channels

Own the content calendar and publishing schedule; drive content frequency and consistency with timely, relevant posts tailored to each platform

Create and manage high-impact visual and video content that sparks user engagement and aligns with platform best practices

2. Topic Development & Campaign Planning

Monitor social trends, cultural moments, and platform algorithms to ideate content hooks and campaign angles

Plan and execute viral content themes (e.g., wellness trends, health challenges, product education) to increase impressions, saves, and shares

Collaborate with creator / affiliate teams to build full-funnel communication loops (e.g., creator seeding → official amplification → UGC challenge)

3. Community Engagement & Interaction

Monitor and respond to comments and DMs to enhance community engagement, address user concerns, and maintain brand voice consistency

Activate conversations that grow meaningful engagement (likes, comments, shares), foster audience trust, and drive conversion intent

4. Content Performance Analysis & Reporting

Track and analyze post-level performance (views, CTR, engagement rate), fan base growth, and content-driven conversions (social-to-site UVs, orders, GMV contribution)

Produce weekly and monthly recap reports with insights, benchmarking TikTok & Reels virality

Optimize content strategy based on A / B testing results, scroll behavior, and platform analytics feedback

Qualifications & Requirements

Must-Have

Min.2 years of hands‑on experience in social media marketing, ideally for a DTC brand in health, wellness, or consumer goods

Strong familiarity with TikTok, Instagram, and YouTube content formats, trends, and algorithm dynamics in the U.S. market

Proven ability to grow social accounts, drive interactions, and link content to sales performance

Strong copywriting and storytelling skills tailored to different platforms and consumer segments

Experience using tools like Meta Business Suite, TikTok Creator Center, or Sprout Social to manage publishing and analyze performance

Nice-to-Have

Background in community building or creator collaboration to amplify brand reach

Familiarity with U.S. health & supplement trends and ability to translate product attributes into compelling social narratives

Seniority Level

Mid‑Senior level

Employment Type

Full‑time

Job Function

Marketing, Business Development, and Sales

Industries

Retail Health and Personal Care Products

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