Executive Director of Loyalty Marketing - CGSS

Overview

With our rapid projected expansion, the Live! Casino & Hotel Brand is searching for the right talent to grow with the organization and help drive our future success.

Executive Director, Loyalty Marketing

is responsible for development and implementation of standards, procedures, and formats for the overall management of player / guest database profiles, program analyses, and reports, as well as management, strategy and leadership of the Database Marketing team.

Responsibilities

Own and implement the player lifecycle strategy with a focus on optimizing profit by adjusting for reinvestment and competitor programming

Develop, implement and maintain standards and procedures for database, development, controls and maintenance

Work with IT, Marketing Analytics, and other areas, as deemed necessary, to develop procedures for tracking gaming play, and effectiveness of promotions and events

Provide training, management and direction to ensure excellence in the performance of the Database Marketing team

Manage department’s financial data

Review database activities with Senior Vice President, Marketing

Work with department managers and leaders in establishing Live! as an active member of the community

Drive incremental gaming and non-gaming revenues

Penetrate target areas and generate volume and revenue through targeted marketing programs

Oversee guest communication schedule including, but not limited to : Direct Mail, Email, SMS, Push

All other duties as assigned

Skills To Help You Succeed

Broad variety of tasks and deadlines require an irregular work schedule

Knowledge in developing and maintaining major quality and quantity databases

Computer proficient with extensive experience with PC-based systems

Proficient experience using relational databases

Proficient experience in querying languages / tools

Experience building reports using BI tools, specifically Microsoft Excel & Tableau

Strong knowledge of CRM and campaign management

Ability to multitask to hit tight deadlines on high-volume communication schedules

Working knowledge of advertising agencies, direct mail houses, and digital direct marketing tools

Ability to analyze and interpret departmental needs and results

Qualifications

Must-Haves

Seven (7) to ten (10) years’ experience in database systems and equipment for high volume business or industry, preferably Casino Gaming, with a minimum of 2 years in a managerial role of people and processes

A 4-year degree in a related field or equivalent work experience

You will be exposed to an alcohol and smoking environment and must be able to work in such environment

Must have the ability to secure and maintain licensure as required by any applicable regulatory entity as may be required to perform assigned duties, or as required by Live’s operating standards

What We Offer

Perks We Offer You

Comprehensive health coverage for full-time and part-time Team Members and their eligible dependents

Free Basic Life Insurance

Free Short Term & Long-Term Disability

On-site Wellness center for Team Members and eligible dependents (Maryland Property only)

Retirement Savings with Company Match

Generous Bonus Structure

Annual Merit / Goal Based Pay Increases

Leadership Skills Development & Mentorship Programs

Tuition Reimbursement

Free parking

Free food and discounted meals

Exclusive Discounts on Travel, Services, Goods and Entertainment

Life at Live!

Individuals that are chosen to be part of the Live! Management Team can expect to support and build a strong team, prioritize service to our guests and community, have tools and resources to grow in their career, be part of an exciting experience unlike any other in the industry, and work hard and have fun. Live! is a 24-hour, 7 days per week high-energy casino environment which includes potential exposure to alcohol and smoking.

Seniority level

Director

Employment type

Part-time

Job function

Marketing and Sales

Industries : Gambling Facilities and Casinos

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