Product Marketing Manager

Product Marketing Manager

Addepar is a global technology and data company that helps investment professionals provide the most informed, precise guidance for their clients. Hundreds of thousands of users have entrusted Addepar to empower smarter investment decisions and better advice over the last decade. With client presence in more than 50 countries, Addepar's platform aggregates portfolio, market and client data for over $8 trillion in assets. Addepar's open platform integrates with more than 100 software, data and services partners to deliver a complete solution for a wide range of firms and use cases. Addepar embraces a global flexible workforce model with offices in New York City, Salt Lake City, Chicago, London, Edinburgh, Pune, Dubai, and Geneva.

The Role

We are seeking a Product Marketing Manager to join our expanding Product Marketing team. In this highly visible, strategic role that spans across the Addepar product portfolio, you will be responsible for supporting our solutions through the full product lifecycle from idea generation through launch as well as ongoing client acquisition and retention. You'll partner cross-functionally with our R&D, sales, and other go-to-market teams to drive positioning and messaging, refine our target audience and enhance segmentation, map the buyer and customer journey, expand to new markets, and more. We are looking for someone who is excited to support an established solutions portfolio with strong product-market fit and thrives in accelerating growth and driving further adoption across clients segments and geographies.

Addepar takes a market-based approach to pay. A successful candidate's starting pay will be determined based on the role, job-related skills, experience, qualifications, work location, and market conditions. The range displayed on each job posting reflects the minimum and maximum target base salary for roles in Colorado, California, and New York.

The current range for this role is $106,000 - $166,000 (base salary) + bonus + equity + benefits.

Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Additionally, these ranges reflect the base salary only, and do not include bonus, equity, or benefits.

What You'll Do

• Champion the customer from product development, to launch, through adoption and retention
• Become the expert in your client segments by developing a deep and continuously refined understanding of the market, buyer personas, customer journey, and sales cycle
• Build deep working relationships with the growing, dedicated sales and relationship management teams supporting their rapid growth and expansion
• Define product positioning and craft compelling product messaging that clearly articulates the Addepar's value proposition in the market and resonates with the target audience
• Collaborate with Product and GTM teams to develop impactful GTM strategies, marketing materials, and internal resources to support various solutions and use cases
• Stays close to the roadmap, managing the product and feature launch process in collaboration with Product, Marketing and GTM teams
• Produce regular thought leadership and product educational content to build brand awareness and solidify Addepar's leadership in the space
• Research and monitor market, industry and competitive landscape identifying key trends and competitive positioning

Who You Are

Our Values

In addition to our core values, Addepar is proud to be an equal opportunity employer. We seek to bring together diverse ideas, experiences, skill sets, perspectives, backgrounds and identities to drive innovative solutions. We commit to promoting a welcoming environment where inclusion and belonging are held as a shared responsibility.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.