Senior Marketing ManagerPavago • Riverside, CA, US
Senior Marketing Manager
Pavago • Riverside, CA, US
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- serp_jobs.job_card.full_time
job_description.job_card.job_descriptionOwn the entire marketing pipeline strategy + execution without daily supervision. Lead organic growth, including SEO, backlink strategy, and technical audits. Oversee the website development pipeline (ASTRO + headless WordPress). Manage the graphic designer and web development team, ensuring top-quality visuals. Coordinate with teams handling email marketing, Google Ads, RevOps, and analytics. Improve and maintain quarterly reports, including data accuracy, visual clarity, and presentations. QA dashboards for organic, paid, content, and backlink performance. Drive crisis-response marketing, ensuring rapid communication during emergencies or major events. Manage all marketing projects in Asana (or move to another PM tool if recommended). Keep the marketing pipeline updated, visible, and moving forward. Run the weekly marketing stand-up and coordinate cross-functional syncs. Senior-level marketing leadership experience (strategy + execution). Deep expertise in technical SEO, including modern AI-era / AIO methodologies. Strong experience managing content pipelines, organic growth, and backlink strategies. Hands-on experience with ASTRO and headless WordPress. High-level project management experience (preferably Asana). Ability to manage designers, web developers, and content teams end-to-end. Strong analytical skills able to create clean, accurate, visually appealing reports / graphs. Independent operator who drives outcomes without handholding. Comfortable with fast-paced, high-output environments. Active in SEO / X (Twitter) communities and up to date on industry shifts. Excellent communication and stakeholder management skills. Available during EST hours and on-call for emergencies when required. Experience auditing or QA'ing Google Ads dashboards. Familiarity with influencer / KOL outreach strategies. Experience proposing or leading PM tool migrations. Background in luxury or high-end service industries. Start day by reviewing priorities in Asana and updating project progress. Publish one social post and collaborate with the designer if visuals are needed. Produce or oversee the daily SEO / content deliverable. Conduct SEO health checks : audits, SERP tracking, backlink tasks. Review website development updates (ASTRO + headless WordPress). Join syncs with email, paid ads, RevOps, content, or design teams. QA traffic dashboards and refine reporting visuals. Adjust strategy quickly based on insights or trends. Stay active on X (Twitter) to monitor SEO trends. Step in immediately for any urgent communication or crisis-response needs. Growth in organic traffic and organic revenue. Improvements in on-page SEO and backlink authority. Consistency and quality of daily content output. Strong, clear, accurate quarterly reporting. Engagement and growth across social platforms. On-time project delivery and improved PM efficiency. Reduced reliance on external vendors. Responsiveness and quality during crisis events. Higher design and content quality across all channels. Application Review Assessment of experience and alignment with role requirements. Initial Interview Discussion of background, advertising expertise, and platform knowledge. Technical Interview Evaluation of campaign strategy, optimization, and data interpretation skills. Final Interview Discussion with leadership to assess strategic fit and collaboration style. Offer & Background Verification
Senior Marketing Manager
Key Responsibilities :
Daily Execution
- Publish 1 social media post daily (Instagram, Facebook, X / Twitter).
- Produce 1 high-quality content asset daily (blog, article, backlink content, PR outreach).
- Perform daily on-page SEO checks, content reviews, and optimization tasks.
Marketing Operations & Strategy
Project Management
Requirements
Must-Haves
Nice-to-Haves
What a Typical Day Looks Like
Key Performance Indicators (KPIs)
Interview Process :
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