Social Media Marketing Specialist

Description

For oil & gas exploration and production companies worldwide, Superior Energy Services is an oilfield products and services company with global reach, financial stability and mature safety and core values platforms. Through its portfolio of premier rental and well servicing brands, Superior provides customers with robust inventory, expedient delivery, engineered solutions and expert consultative service - all delivered with enterprise-wide Shared Core Values for safe, sustainable operations and corporate citizenship. We are an Affirmative Action and Equal Opportunity Employer that does not discriminate against any job applicant because of race, religion, national origin, gender, pregnancy, sexual orientation, age, disability, veteran status, or any other characteristic protected by law.

Superior is currently seeking a Social Media Marketing Specialist to join our team in Houston, TX (Downtown) (On-Site 5 days).

Duties and Responsibilities :

Content Creation & Strategy

Design and produce visually engaging graphics and short-form videos tailored to each business.

Write, schedule, and publish long- and short-form posts across multiple platforms (e.g., Instagram, Facebook, LinkedIn, TikTok).

Build and maintain a content library of brand assets, including product shots, lifestyle imagery, and video content.

Develop and manage a 30-day rolling content calendar, ensuring a minimum of two posts per business per week.

Collaborate with Divisional Marketing Managers to ensure content aligns with each brand's tone, goals, and audience.

Community Engagement

Monitor and respond to direct messages, comments, and inquiries in a timely and professional manner.

Foster engagement through interactive features such as polls, Q&As, quizzes, and stories.

Identify opportunities to amplify user-generated content and community interactions.

Performance Tracking & Optimization

Track key performance indicators (KPIs) including engagement rate, impressions, clicks, and follower growth.

Analyze campaign performance and provide actionable insights to improve future content and strategy.

Deliver monthly performance reports highlighting successes, trends, and areas for improvement.

Education & Experience :

Bachelor's degree in Communications, Journalism, Marketing, Graphic Design, or a related field preferred.

1-3 years of hands-on experience managing social media accounts and content creation.

Skills

Strong copywriting skills with a sharp sense of digital tone and trend fluency

Ability to create digital content for multiple brands using existing brand guidelines and brand assets while maintaining the unique brand story for each business

Proficiency in design platforms (e.g., Canva, Adobe Creative Suite) and video editing tools (e.g., CapCut, Adobe Premiere Pro, Final Cut)

Familiarity with social media management tools (e.g., Loomly) is a plus.

Highly organized and able to manage multiple projects and deadlines simultaneously.

Flexible, collaborative, and willing to roll up your sleeves-no task is too small.

Prepared to provide and present a portfolio of previous social campaigns

Excellent Benefits : Medical, Dental, Vision, Disability, Life, Matching 401(k)

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights () notice from the Department of Labor.