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Chief Executive Officer - Franchise (Dallas)
Chief Executive Officer - Franchise (Dallas)Leap Brands • Dallas, TX, US
Chief Executive Officer - Franchise (Dallas)

Chief Executive Officer - Franchise (Dallas)

Leap Brands • Dallas, TX, US
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About the Role

We are seeking an experienced, growth minded Chief Executive Officer to lead a franchise organization through its next phase of expansion. The ideal candidate is a strategic operator who knows how to scale systems, strengthen franchisee performance, elevate brand standards, and build a culture that drives long-term enterprise value.

This leader will be responsible for overall company performance, operational excellence, brand development, franchisee success, and the execution of a strategic roadmap that supports aggressive, sustainable growth across multiple markets.

Key Responsibilities

Strategic Leadership & Vision

  • Define and deliver the long-term vision for the brand, ensuring alignment across the organization.
  • Lead strategic planning, market expansion, and enterprise-wide initiatives that drive growth and profitability.
  • Partner closely with the Board to set priorities, establish KPIs, and evaluate business opportunities.

Franchise System Growth & Performance

  • Lead national and regional growth strategies, including unit expansion, franchise sales, and new market entry.
  • Oversee franchise development pipelines and ensure new franchisees are qualified, trained, and supported for long-term success.
  • Strengthen franchisee relationships, fostering trust, transparency, and accountability.

    • Operational Excellence

  • Build and optimize operational systems that support consistent execution across all units.
  • Drive continuous improvement around training, guest experience, quality, and brand standards.
  • Ensure supply chain, technology, and support structures scale alongside unit growth.

    • Brand Development & Marketing

  • Oversee brand positioning, marketing strategy, and consumer engagement initiatives.
  • Ensure consistent brand messaging across all owned and franchised locations.
  • Partner with marketing and product teams to drive customer acquisition, retention, and overall brand loyalty.

    • Financial Management

  • Own full P and L responsibility for the franchise system.
  • Manage budgeting, forecasting, and financial planning with discipline and rigor.
  • Improve unit-level economics and enterprise profitability through smarter systems, cost controls, and revenue initiatives.

    • Team Leadership & Culture

  • Build, lead, and develop a talented leadership team capable of executing a high-growth strategy.
  • Create a culture of accountability, performance, transparency, and collaboration.
  • Ensure the organization attracts, retains, and develops top industry talent.

    • Innovation & Growth Initiatives

  • Identify new revenue streams, product opportunities, and partnerships that enhance the brands value proposition.
  • Champion technology, training, and infrastructure improvements that strengthen the franchise system.
  • Evaluate M and A opportunities where applicable.

    • Qualifications

  • 12+ years of executive leadership experience, ideally within franchising, retail, consumer services, or food and beverage.
  • Proven track record leading multi-unit or franchise operations at scale.
  • Strong financial acumen, with full P and L leadership and a history of driving profitable growth.
  • Exceptional operator with deep understanding of franchisee relations and performance improvement.
  • Experience scaling teams, opening new markets, or leading system-wide transformations.
  • Clear communicator with strong decision-making, strategic thinking, and leadership presence.
  • Ability to thrive in a dynamic, fast-growing, high-accountability environment.

    • What Success Looks Like

  • A stronger, more scalable franchise system built on operational discipline and brand consistency.
  • Improved franchisee performance and satisfaction.
  • Accelerated unit growth and market expansion.
  • A culture of excellence, clarity, and execution.
  • Enhanced enterprise value and a thriving brand ready for its next phase of growth.
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