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Hispanic Business Development Manager

Hispanic Business Development Manager

Performance Food GroupCedar Rapids, Iowa (IA)
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We Deliver the Goods :

  • Competitive pay and benefits, including Day 1 Health & Wellness Benefits, Employee Stock Purchase Plan, 401K Employer Matching, Education Assistance, Paid Time Off, and much more
  • Growth opportunities performing essential work to support America’s food distribution system
  • Safe and inclusive working environment, including culture of rewards, recognition, and respect

Position Summary :

The Hispanic / Latin Segment Business Development Manager (BDM) plays a critical role in helping the OpCo grow its Hispanic / Latin Segment. This includes driving case growth within the segment, growth of Hispanic / Latin Segment net new accounts, and expanding penetration of Performance Food Group (PFG) brands—especially the Contigo family of brands.

This bilingual (English / Spanish) professional brings humility and hunger to the role—grounded in a willingness to serve, learn, and lead through influence. The BDM supports the sales team by identifying opportunities, assisting in building customer relationships, and serving as a cultural and product expert. They will also take initiative in pursuing larger or regional opportunities, ultimately partnering with Area Managers (AMs) to transition and scale those relationships.

Position Responsibilities :

1. Segment Growth Focus

  • Drive case growth in the Hispanic / Latin segment through proactive account targeting and product recommendations.
  • Partner with AMs and DSMs to acquire, grow, and retain Hispanic / Latin accounts.
  • Expand the presence and velocity of PFG brands—especially the Contigo family—within the segment.

    • 2. Sales Support & Enablement

  • Assist AMs with product presentations, chef meetings, and customer onboarding.
  • Conduct culinary cuttings and menu reviews that align with cultural preferences.
  • Support the sales team by helping them confidently sell into the Hispanic / Latin segment.

    • 3. Relationship Development

  • Identify and pursue larger or regional Hispanic / Latin opportunities.
  • Build early-stage relationships with the goal of transitioning ownership to AMs.
  • Serve as a trusted advisor, not just a seller, in the Hispanic / Latin foodservice space.

    • 4. Internal Training & Influence

  • Train AMs and sales teams on Hispanic / Latin segment strategy and product knowledge.
  • Lead market visits, mini-trainings, and cuttings to drive segment adoption.
  • Develop and deliver compelling presentations for sales meetings and trainings.

    • 5. Accountability & Reporting

  • Track KPIs such as case growth, account growth, and branded product penetration.
  • Report progress, barriers, and market insights to leadership.
  • Align execution with broader enterprise goals and collaborate with corporate support.
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    Development Manager • Cedar Rapids, Iowa (IA)