Product Marketing Manager
We are actively looking for a Product Marketing Manager that is deeply familiar with healthcare payments and has a passion for enabling growth in a fast-paced environment. The successful team member will lead the discovery and deployment of market, product, and client insights. This leader will work cross-functionally with sales, marketing, product, and client operations to develop strategies and execute the plan.
What you'll do :
- Perform ongoing market research, internally and externally, to understand and communicate market drivers, trends, and potential disruptors.
- Conduct buyer outreach to enable the go-to-market teams to deploy buyer-specific strategies.
- Obtain rich product knowledge including functionality, integration, and how our solutions solve the underserved needs of our buyers.
- Partner with implementation and support to clearly understand solution adoption, satisfaction, and support needs.
- Cross-functionally support product launches for new solutions and enhancements spanning from product positioning and asset creation to KPI tracking of the cross-functional success.
- Identify and lead the development of new tools and assets for the go-to-market teams.
- Continuously build a reservoir of comprehensive, thought leadership insights that articulates our value, brings consistency to our client engagement, and sharpens our selling effectiveness to our target markets.
What you'll need :
A history of strong knowledge in either health systems / hospitals or post-acute / ambulatory / specialties.The ability to connect the dots between target markets, buyers, their needs, and the impact of our solutions in a unique, effective way.The desire to keep a strong pulse on the market, buyers, and trends.The ability to unite closely with Growth, Marketing, Product, and Client Operations.An innate ability to focus on the details and manage complex, multi-phase projects for on-time delivery.Preferred Skills :
Healthcare payments experienceProduct marketing experienceBachelor's degree or higherAbout Waystar :
Through a smart platform and better experience, Waystar helps providers simplify healthcare payments and yield powerful results throughout the complete revenue cycle. Waystar's healthcare payments platform combines innovative, cloud-based technology, robust data, and unparalleled client support to streamline workflows and improve financials so providers can focus on what matters most : their patients and communities. Waystar is trusted by 1M+ providers, 1K+ hospitals and health systems, and is connected to over 5K commercial and Medicaid / Medicare payers. Waystar products have won multiple Best in KLAS or Category Leader awards since 2010 and earned multiple #1 rankings from Black Book surveys since 2012. The Waystar platform supports more than 500,000 providers, 1,000 health systems and hospitals, and 5,000 payers and health plans.
Waystar perks :
Competitive total rewards (base salary + bonus, if applicable)Customizable benefits package (3 medical plans with Health Saving Account company match)Generous paid time off for our non-exempt team members, starting with 3 weeks + 13 paid holidays, including 2 personal floating holidays. We also offer flexible time off for our exempt team members + 13 paid holidaysPaid parental leave (including maternity + paternity leave)Education assistance opportunities and free LinkedIn Learning accessFree mental health and family planning programs, including adoption assistance and fertility support401(K) program with company matchPet insuranceEmployee resource groupsWaystar is proud to be an equal opportunity workplace. We celebrate, value, and support diversity and inclusion. Qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, marital status, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.