Digital Strategy Project ManagerINSPYR Solutions • Doral, FL
Digital Strategy Project Manager
INSPYR Solutions • Doral, FL
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job_description.job_card.job_descriptionAnalyze audience behavior, market trends, and competitor strategies to inform strategic decision-making. Identify emerging platforms, technologies, and consumer touchpoints to guide innovation in digital marketing. Translate data insights into actionable strategic recommendations for media, content, and performance improvement. Lead strategic planning for integrated campaigns, providing guidance on media mix, creative approach, and performance KPIs. Oversee the strategic framework for campaigns executed by internal teams or external partners. Ensure that all digital initiatives reflect a coherent brand narrative and measurable objectives. Collaborate with analytics teams to evaluate campaign outcomes and identify optimization opportunities. Provide ongoing strategic guidance on channel allocation, investment priorities, and audience targeting. Anticipate trends and adjust long-term strategy to maintain competitive advantage and efficiency. Act as a strategic advisor to stakeholders, presenting insights, strategies, and performance reports to senior leadership. Partner closely with media buyers, creative teams, and external agencies to ensure alignment and strategic coherence. Mentor junior team members, fostering a culture of data-driven thinking and continuous improvement. Bachelor's degree in Marketing, Business, Communications, or related field (Master's degree preferred). Proven experience in digital strategy, media planning, or marketing consultancy roles. Strong understanding of digital ecosystems including paid media, social, search, programmatic, and emerging tech. Expertise in data interpretation and translating insights into actionable strategies. Excellent communication, presentation, and leadership skills. Familiarity with analytics tools (, Google Analytics, Data Studio, Meta Insights, DSP dashboards). Ability to manage multiple stakeholders and drive strategic alignment in fast-paced environments. Advanced English; bilingual proficiency (English / Spanish) is a plus.
Title : Digital Strategy Project Manager
Location : Doral, FL (Onsite)
Duration : Direct Hire
Compensation : ,-,
Work Requirements : US Citizen, GC Holders or Authorized to Work in the US
As a Digital Strategy Project Manager, you will play a key leadership role within the marketing team, responsible for shaping and guiding the strategic direction of all digital initiatives. Your mission is to translate business objectives into impactful digital strategies that enhance brand visibility, strengthen engagement, and drive measurable growth across channels. You will collaborate with cross-functional teams to define long-term media and content strategies, oversee strategic planning processes, and ensure all digital efforts are aligned with overall brand and business goals.
Key Responsibilities :
Strategic Planning & Direction
- Develop and refine comprehensive digital marketing strategies aligned with business objectives and target audiences.
- Define strategic priorities across paid, owned, and earned media to maximize brand impact and ROI.
- Partner with creative, media, and data teams to ensure consistency of messaging, positioning, and experience across channels.
Market & Consumer Insights
Integrated Campaign Development
Performance & Optimization Strategy
Leadership & Cross-Functional Collaboration
Qualifications
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Digital Project Manager • Doral, FL
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