Creative Manager

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Scheels Company Goals : We strive to be the best retailer in the USA in the eyes and minds of our customers, associates, and business partners.

Overview

SCHEELS is dedicated to delivering authentic and relevant brand messaging across 34 markets. Over the past five years, we’ve developed an in-house Brand Creative and Production team, and we’re currently seeking an experienced Creative Manager to lead projects spanning broadcast, radio, digital platforms, and internal communications for over 13,000 associates. This role involves managing cross‑functional teams, developing Creative Briefs, aligning messaging with project goals, and analyzing asset effectiveness. The Creative Manager will play a key role in shaping impactful messaging that drives SCHEELS' success.

Responsibilities

Build Creative Concepts

Research and explore consumer insights and the competitive landscape to enhance building authentic and relevant content

Participate in creative brainstorm sessions for concept development

Manage Creative Project Direction and Information

Strong leadership skills to inspire and align cross-functional teams toward common creative goals.

Build Creative Briefs by collaborating with stakeholders from across the company to align project goals, product focus and persona targets

Establish clear creative goals for projects, aligning with brand guidelines and objectives.

Collaborate with Creative Project Managers to assign roles and responsibilities.

Assign timelines for projects from inception to completion.

Determine review / editing timeline and assigned stakeholders

Determine key metrics to measure success to stated goals.

Identify and address potential creative roadblocks and conflicts to complete projects.

Uphold marketing standards

Ensure that the Scheels brand style guide is upheld

Organize daily routines, budget management and general administrative tasks

Maintain a safe and clean work environment

Self-motivated with strong time management skills

Manage Project Communication

Share creative project direction, timelines and updates with MKT team, Ecomm and other relevant stakeholders

Assist with company wide messaging on relevant topics

Review project status with Creative Media Managers

Share projects with ASL / CMO for review and approval

Distribute approved assets to stakeholders including information about the creative goal to assist with strategy placement.

Strong communication skills to build positive relationships with associates and external vendors

Highly organized with ability to follow-up on the smallest details

Join On-set Filming and Photography

Serve as Executive Producer or Director with the on-set team to capture content as noted in Creative Brief.

During production, secure feedback from experts or others with content knowledge to insure we are relevant and authentic

Gather and Interpret Strategic Insights

Gather data across the office on creative placement and effectiveness to reach goals

Lead creative recap sessions across the office and within the Creative Team

From strategic insights, work with the creative team to determine ways to improve creative content.

Ability to quickly read reports and make sound Scheels business decisions

Requirements

Customer Service

Genuinely and consistently treat co-workers, customers and business partners like they are the most important person including eye contact, a smile and a genuine “Thank you”

Culture

Approach daily tasks, projects and follow-up communication with energy and sense of urgency

Cultivate a deep desire to become a knowledge expert in their role with the ability to apply their knowledge and experience with great impact

Show respect and appreciation for others and Scheels

Arrive to work and meetings 10 minutes early

Team Mentality

Genuine interest and action in helping others before yourself, regardless of recognition or reward

Teach-ability

Consistent eagerness to listen, learn, apply knowledge and accept critical feedback

Ability to adapt to a changing work environment

Ability to apply concepts of basic math, grammar, punctuation and spelling

Dress Code

Meets Scheels dress and grooming expectations in support of professional, clean and welcoming environment for customers, co-workers and business partners

Efficiency

Demonstrate pride and ownership of their work while meeting expected deadlines

Education & Experience

Bachelor’s Degree; Preferred post graduate education in Media, Creative or Marketing

At least 10 years of experience in creative development and brand management

Proven experience leading creative teams in a design agency, marketing department, or related field

Strong portfolio showcasing creative work across various mediums

Experience working with clients to understand their needs and deliver creative solutions

Proven ability to communicate effectively and collaborate with diverse personalities and experience levels, both independently and as part of a team.

7+ years of supervisory experience

Approved company driver with a valid driver’s license

Schedule

Typical work week is 7am – 5pm – M‑F. There are occasional weekend and evening hours and travel as needed. Average hours per week are between 50 and 55 hours.

Physical Requirements / Lifting Requirements

Must be able to sit, stand, bend at the waist, climb, stoop, kneel, crouch, reach, walk, push / pull, lift, talk, and hear with or without reasonable accommodation.

Exerting up to 20 pounds of force occasionally and / or up to 10 pounds of force frequently, and / or a negligible amount of force constantly to move objects. Physical demand requirements are in excess of those for sedentary work.

Scheels cares about the health and safety of our Associates. Associates are expected to follow all safety procedures and perform their job duties in a fashion that minimizes the risk of injury.

Benefits

To see a full list of benefit offerings, visit scheels.com / careers.

EQUAL EMPLOYMENT OPPORTUNITY

Scheels is an equal employment opportunity employer providing equal employment opportunities to individuals regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and / or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Scheels will provide reasonable accommodations for qualified individuals when appropriate.

Seniority level

Director

Employment type

Full-time

Job function

Design, Art / Creative, and Information Technology

Industries

Retail

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