Marketing Manager Sr- Wealth Management

Position Overview

At PNC our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected valued and have an opportunity to contribute to the companys success. As a Marketing Manager Sr within PNCs Marketing organization you will be based in a Marketing Hub for PNC.

In this role you will :

Lead the strategy and team that executes and implements integrated multi-channel strategic marketing plans for one or more products / initiatives / channels. Formulates plans that acquire grow and retain customers in support of the product life cycle and line of business goals and objectives.

Develop value proposition for key segments and sub-segments incorporating key messages for relevant products

Work with market research to identify audience insights and mindset

Understand personas and decision makers and develop journey maps

Work with sales leadership to identify marketing opportunities at each stage of the sales funnel

Develop data-driven acquisition and retention campaigns ensuring focus on measurement / ROI

Develop content strategy and produce thought leadership for target segments and sub-segments

Produce quarterly newsletters targeting strategic audiences

Develop prospect experience on and maintain content updates for LOB

Partner with digital social and paid media teams to execute paid search SEO paid social and paid media

Lead agency management and coordination

Establishes the budget and has the capability to apply policies and practices for planning and administering a budget.

Manage activities including coordination with legal compliance finance risk and other key partners.

Responsible for performance management continuous coaching and development of employees to ensure that they can achieve business results and adapt to evolving business marketing strategies and financial industry changes

PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

Job Description

• Leads the strategy and team that executes and implements integrated multi-channel strategic marketing plans for one or more products / initiatives / channels. Formulates plans that acquire grow and retain customers in support of the product life cycle and line of business goals and objectives.
• Leads a team to define and drive alignment on business and marketing objectives develop value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies. Contributes thought leadership to build consensus among partners. Ensures team adapts to and optimizes for a changing business environment.
• Leads team to translate desired business outcomes into marketing strategy and execute complex integrated marketing programs / initiatives that may include advertising sales content and internal communications. Leads and influences complex multi-functional program teams. Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence.
• Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework. Establishes the budget and has the capability to apply policies and practices for planning and administering a budget. Manages activities including coordination with legal compliance finance risk and other key partners.
• Responsible for performance management continuous coaching and development of employees to ensure that they can achieve business results and adapt to evolving business marketing strategies and financial industry changes.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be :

PNC also has fundamental expectations of our people managers. As a manager of talent in PNC you will be expected to :

Qualifications

Successful candidates must demonstrate appropriate knowledge skills and abilities for a role. Listed below are skills competencies work experience education and required certifications / licensures needed to be successful in this position.

Preferred Skills

Advertising Competitive Advantages Content Marketing Customer Solutions Digital Marketing Marketing Programs Marketing Strategies Negotiation Results-Oriented

Competencies

Business Acumen Business Data Analysis Collaborating Decision Making and Critical Thinking Effectiveness Measurement Influencing Marketing Strategy and Positioning Matrix Management Problem Solving

Work Experience

Roles at this level typically require a university / college degree. Higher level education such as a Masters degree PhD or certifications is desirable. Industry experience is typically 8 years. At least 5 years of prior management experience is typically lieu of a degree a comparable combination of education job specific certification(s) and experience (including military service) may be considered.

Education

Bachelors

Certifications

No Required Certification(s)

Licenses

No Required License(s)

Pay Transparency

Base Salary : $114500.00 $186600.00

Salaries may vary based on geographic location market data and on individual skills experience and education. This role is incentive eligible with the payment based upon company business and / or individual performance.

Application Window

Generally this opening is expected to be posted for two business days from 12 / 04 / 2025 although it may be longer with business discretion.

Benefits

PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility options for full-time employees include : medical / prescription drug coverage (with a Health Savings Account feature) dental and vision options; employee and spouse / child life insurance; short and long-term disability protection; 401(k) with PNC match pension and stock purchase plans; dependent care reimbursement account; back-up child / elder care; adoption surrogacy and doula reimbursement; educational assistance including select programs fully paid; a robust wellness program with financial incentives.

In addition PNC generally provides the following paid time off depending on your eligibility : maternity and / or parental leave; up to 11 paid holidays each year; 8 occasional absence days each year unless otherwise required by law; between 15 to 25 vacation days each year depending on career level; and years of service.

To learn more about these and other programs including benefits for full time and part-time employees visit Your PNC Total Rewards.

Disability Accommodations Statement

If an accommodation is required to participate in the application process please contact us via email at . Please include accommodation request in the subject line title and be sure to include your name the job ID and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call and say Workday for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.

Equal Employment Opportunity (EEO)

PNC provides equal employment opportunity to qualified persons regardless of race color sex religion national origin age sexual orientation gender identity disability veteran status or other categories protected by law.

This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and for any registered role the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and / or the Financial Industry Regulatory Authority (FINRA) which prohibit the hiring of individuals with certain criminal history.

California Residents

Refer to the California Consumer Privacy Act Privacy Notice to gain understanding of how PNC may use or disclose your personal information in our hiring practices.

Required Experience :

Manager

Key Skills

Business Development,Estate Law,Sales Experience,Trusts,Wealth Management,Financial Services,Organizational skills,Investment Experience,Banking,Securities Law,Financial Planning,Wills

Employment Type : Full-Time

Experience : years

Vacancy : 1

Monthly Salary Salary : 114500 - 186600