Vice President, Strategic Marketing and Client Engagement

Vice President, Strategic Marketing and Client Engagement

About the Company

Prominent provider of data, analytics & insights for marketing & media

Industry

Marketing and Advertising

Type

Privately Held, Private Equity-backed

About the Role

The Company is seeking a VP of Strategic Marketing and Client Engagement to spearhead the creation of innovative marketing strategies that are in line with client business goals and enhance engagement through data-driven approaches. The successful candidate will be responsible for partnering with clients to develop and implement these strategies, overseeing cross-functional collaboration to optimize media strategies, and utilizing data insights to design tailored campaigns. This leadership role also involves playing a key part in business development, creating plans to improve client satisfaction and retention, and leading strategic planning efforts in coordination with data science and engineering teams. Applicants for the VP position at the company should have a minimum of 12 years' experience in digital marketing, consulting, or pharmaceutical marketing, with a proven track record in analytics-driven customer engagement. The role requires a deep understanding of CRM systems, omnichannel orchestration, and advanced campaign measurement methodologies. Experience in the healthcare, pharma, or life sciences industries is essential, as is a strong ability to align data intelligence with marketing strategy to deliver measurable ROI. The ideal candidate will have a passion for innovation, be adept at leading cross-functional teams, and possess exceptional leadership, communication, and collaboration skills.

Travel Percent

Less than 10%

Functions

• Marketing