Principal PM, Product-Led Growth

ABOUT SORTLY

Sortly is a simple, multi-device inventory management solution. Our visual & intuitive approach to inventory enables thousands of SMBs and teams within iconic corporations, government entities, music bands & sports teams to stay on top of their consumables, assets, and material things. With over 8,000 five-star ratings in the App Store and a net promoter score greater than 55, our impressive growth has primarily been driven by organic sources and word of mouth. We are profitable, financially independent, and primed to scale within our $20B market! We are proudly a distributed and remote-first company since inception with teams across 4 countries.

OUR VALUES

Real - We lead with authenticity, show transparency through being honest and clear, and take accountability by owning our actions and outcomes.

Inspiring - We think big, empower others to achieve their best, and celebrate wins by recognizing large and small contributions.

Smart - We demonstrate First Principles thinking by always asking “why” and seek to understand deeply, embrace growth mindset and drive decisions with data.

Empathetic - We are humble and listen with an open mind, show up mentally and emotionally to make others feel valued, and consider how our actions impact others.

ABOUT THE ROLE

We're looking for a Principal Product Manager to lead our product-led growth strategy at Sortly. In this role, you'll own the entire customer lifecycle—from acquisition (co-owned with growth marketing) and activation to retention and expansion—driving sustainable business growth directly through product innovation and optimization.

You'll be responsible for transforming our product into our primary growth engine, designing acquisition paths, reducing friction in conversion funnels, and creating expansion triggers that drive increasing value over the customer lifetime. This is about making the product itself the most powerful driver of our business growth.

WHAT YOU'LL DO

Own Growth Metrics End-to-End

• Take direct ownership of activation, retention, and expansion metrics.
• Develop and maintain a relentless focus on controllable product growth input metrics such as trial starts, conversion rates, time to value, and expansion triggers.
• Conduct rigorous analysis connecting product changes to business outcomes with clear attribution.

Build product-led growth loops

Drive data-driven experimentation

Champion growth-enabling infrastructure

Lead cross-functional growth initiatives

WHAT YOU BRING

Product-Led Growth Expertise

Growth Mindset & Strategic Thinking

Analytical Rigor

Customer-Centric Discovery

Execution Excellence

Communication & Influence

NICE TO HAVE

WHY JOIN SORTLY

Annual salary : $180,000 - $240,000

The salary band outlined above reflects compensation levels that are competitively benchmarked based on geographic location. Where an individual may fall within this band is determined by market data specific to their location, ensuring fairness and alignment with our compensation philosophy.