Title : Data Scientist
Location : Sunnyvale, CA (Remote Role)
Duration : 6+months with possible extension
Payrate : $70to $75 / hr. on W2
Job Responsibilities :
- Implement sophisticated clustering algorithms on historical performance data to identify and validate optimal geo pair selections for testing, maximizing statistical power, and experimental validity.
- Apply Time-Based Regression Matched Markets (TBR-MM) models to optimize investment allocation across various DMAs.
- Perform causal analysis with DiD, Synthetic Controls, and Time-Based Regression, quantifying incremental channel performance and supporting optimisation through iROS.
- Leverage Bayesian Inference for model estimations, ensuring robust uncertainty quantification and improving the stability and interpretability of causal effect results.
- Translate complex model outputs into clear, data-driven business recommendations for marketing stakeholders.