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Performance Marketing Specialist
Performance Marketing SpecialistBoast Capital • Mesa, AZ, US
Performance Marketing Specialist

Performance Marketing Specialist

Boast Capital • Mesa, AZ, US
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Performance Marketing Specialist

We are seeking a skilled Performance Marketing Specialist to accelerate our lead generation efforts and optimize marketing strategies in the B2B tech space. This role requires a strategic thinker with a strong background in demand generation, paid media, and lifecycle marketing. You will take full ownership and accountability for developing and executing omnichannel campaigns with a proactive, problem-solving mindset, driving and nurturing high-quality leads through the funnel to achieve measurable business growth.

Key Responsibilities :

Lead & Demand Generation

  • Partner with the Head of Marketing and Sales to design and implement strategies that attract and convert qualified leads.
  • Build awareness and engagement with target audiences across digital channels.

Content & Email Marketing

  • Collaborate with content and event teams to deliver promotional assets aligned with the buyer's journey.
  • Create targeted email workflows using advanced segmentation, automation, and personalization to nurture leads.

    • Marketing Automation

  • Manage Salesforce Account Engagement (Pardot) and Salesforce CRM for lead nurturing, scoring, and segmentation.
  • Ensure seamless integration and accurate lead flow.

    • Paid Media & SEM

  • Plan, launch, and optimize campaigns across Google Ads, LinkedIn, Facebook, YouTube, and emerging platforms.
  • Execute PPC strategies, test creative / keywords / landing pages, and maximize ROI.

    • Social & Retargeting

  • Develop paid social campaigns across LinkedIn, Facebook, TikTok, YouTube, and X / Twitter to build awareness and pipeline.
  • Implement retargeting strategies to re-engage prospects and accelerate conversion.

    • Customer Marketing

  • Support retention and win-back campaigns to improve customer lifetime value, revenue growth, and re-engagement of churned accounts.

    • Analytics & Reporting

  • Leverage GA4, Looker Studio, and Salesforce dashboards to monitor traffic, pipeline metrics, and campaign ROI.
  • Track and analyze KPIs such as CPL, CPA, CTR, SQLs, and ROAS; provide actionable recommendations.
  • Maintain tracking infrastructure (GTM, UTMs, conversion pixels).

    • Collaboration & Communication

  • Work cross-functionally with sales, product, client delivery, and marketing teams to align marketing efforts.
  • Present campaign insights and recommendations to stakeholders and senior management.

    • Requirements

    Experience : 35 years in demand generation / performance marketing, ideally in B2B tech.

    Tools & Platforms : Proficiency with Salesforce Account Engagement (Pardot), Salesforce CRM, GA4 (certification preferred), Looker Studio, and major paid media platforms.

    Analytical Skills : Strong data analysis and optimization mindset.

    Communication : Clear, confident communicator with strong presentation skills.

    Creativity : Ability to develop innovative, test-and-learn campaign strategies.

    Preferred Qualifications

  • Direct B2B tech marketing experience with complex products or services.
  • Project management skills with the ability to juggle multiple deadlines.
  • Knowledge of Account-Based Marketing (ABM) tools such as 6sense.
  • Familiarity with AI applications in marketing operations.
  • Commitment to continuous learning and staying ahead of digital trends.

    • Key Performance Indicators (KPIs)

  • Lead Generation & Pipeline : Volume and quality of SQLs (50%).
  • Campaign Operations & Optimization : Conversion efficiency and pipeline contribution (20%).
  • Customer Marketing : Retention and win-back performance (15%).
  • Reporting & Insights : Accuracy and clarity of dashboards / metrics (15%).

    • If you are passionate about driving growth through data-driven marketing and meet the qualifications above, we encourage you to apply.

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    Performance Marketing Specialist • Mesa, AZ, US

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