VP, Executive Creative Director-Apparel

VP, Executive Creative Director-Apparel

As VP, Executive Creative Director, you will drive the creative vision and execution for integrated marketing campaigns across our global brand and commerce ecosystem. This role will be responsible for concepting, developing, and leading breakthrough creative across brand, retail, and digital experiencesensuring that Fanatics continues to lead with bold, culture-shaping storytelling that fuels fandom.

You will partner with marketing, brand strategy, social, product, and e-commerce teams to develop campaigns that resonate deeply with fans and reinforce Fanatics as the most innovative brand in sports commerce. This role requires a high-impact creative leader with a proven ability to inspire teams, build iconic campaigns, and execute at the intersection of sports, culture, and e-commerce.

Responsibilities :

• Lead creative development for global integrated marketing campaigns, ensuring storytelling and visual execution elevate the Fanatics brand.
• Define and drive brand identity across all marketing touchpoints, ensuring consistency and impact across digital, retail, and social.
• Develop breakthrough, insight-driven creative that connects deeply with fans and drives engagement, sales, and brand loyalty.
• Lead a high-performing creative team, fostering a culture of collaboration, innovation, and design excellence.
• Collaborate cross-functionally with brand marketing, product, e-commerce, and external agency partners to bring ideas to life.
• Innovate across content formats, including video, digital, experiential, and emerging media to shape the future of fan engagement.
• Ensure creative aligns with key business objectives, balancing brand storytelling with performance-driven results.
• Stay ahead of industry trends, identifying opportunities to push creative boundaries and set new benchmarks for sports marketing.

Required Qualifications :

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About the Team

Fanatics Commerce is a leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods. It operates a vertically-integrated platform of digital and physical capabilities for leading sports leagues, teams, colleges, and associations globally as well as its flagship site, www.fanatics.com. Fanatics Commerce has a broad range of online, sports venue, and vertical apparel partnerships worldwide, including comprehensive partnerships with leading leagues, teams, colleges, and sports organizations across the worldincluding the NFL, NBA, MLB, NHL, MLS, Formula 1, and Australian Football League (AFL); the Dallas Cowboys, Golden State Warriors, Paris Saint-Germain, Manchester United, Chelsea FC, and Tokyo Giants; the University of Notre Dame, University of Alabama, and University of Texas; the International Olympic Committee (IOC), England Rugby, and the Union of European Football Associations (UEFA). At Fanatics Commerce, we infuse our BOLD Leadership Principles in everything we do :

The salary for this position is between $185,000 - $311,250 USD per year (actual salary will be determined in part by a successful candidate's geographic location). Benefits : We provide a wide range of health, financial, legal, and development assistance, including wellness programs with fitness and weight management partners, paid maternity paternity leave, and infertility treatment. Additionally, we offer flexible time off to help you recharge, along with a competitive 401k plan to support your financial future. At Fanatics, we're dedicated to supporting you in all aspects of work and life.