Sr. Lifecycle Marketing Manager

Overview

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What you’ll do

Docusign’s Lifecycle Marketing team is laser-focused on one goal : ensuring our 1.7M+ customers don’t just purchase Docusign—they actively adopt, engage, and expand their use of our platform.

As Sr. Lifecycle Marketing Manager, you will own strategies and programs that inspire customers to get value from Docusign every day. From onboarding and activation through long-term engagement, you’ll build journeys and campaigns that drive adoption, deepen product usage, and reduce churn.

In this highly visible, cross-functional role, you’ll turn business goals into measurable customer outcomes—driving usage, retention, and expansion at scale. You’ll partner closely with Product Growth, Sales-Led Marketing, Product Marketing, Campaigns, Regional Marketing, Data Science, Customer Success, and Sales to create a seamless customer experience that motivates ongoing engagement and maximizes lifetime value.

This position is an individual contributor role reporting to the Senior Director of Lifecycle Marketing.

Responsibilities

• Design, launch, and optimize customer engagement programs across email, in-product messaging, and guided notifications—driving adoption, ongoing usage, and retention
• Bridge Product Led Growth and Sales Led Growth motions, aligning lifecycle strategies to ensure consistency of value delivery across product-led and sales-assisted experiences
• Partner with regional marketing teams to adapt and promote offers and programs that meet the unique needs of local markets
• Leverage data, segmentation, and AI-driven personalization to create relevant, scalable programs that accelerate adoption and identify expansion opportunities
• Translate business goals into customer impact, defining clear KPIs, reporting performance, and communicating progress across the organization
• Collaborate cross-functionally with Product, Growth, Campaigns, Data Science, Support, and Sales to align efforts and amplify results

Job Designation

Hybrid : Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency : Minimum 2 days per week; may vary by team but will be weekly in-office expectation)

Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role / job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position\'s job designation depending on business needs and as permitted by local law.

What you bring

Basic

Preferred

Benefits

EEO and Accessibility

Docusign is an Equal Opportunity Employer. We are committed to building a diverse team and inclusive workplace. Docusign provides reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact accommodations@docusign.com. If you experience issues during the application process, please contact taops@docusign.com for assistance.

States Not Eligible for Employment : This position is not eligible for employment in Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia, and Wyoming.

Seniority level : Mid-Senior level

Employment type : Full-time

Job function : Marketing and Sales; Industries : Software Development

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