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Head of Marketing
Head of MarketingELVTR • Hartford, CT, US
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Head of Marketing

Head of Marketing

ELVTR • Hartford, CT, US
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Head Of Marketing

ELVTR is redefining online education by offering live, cohort-based courses led by top executives from global brands like Nike, Google, Netflix, and Meta. Our mission : to make elite career education accessible and transformational.

Since launching in 2019, we've grown into a global team of 140+ innovators, serving 10,000+ students worldwide. Every course is designed not just to impart knowledge but to drive tangible career outcomes. And we're just getting started.

ELVTR is looking for a dynamic, data-driven Head of Marketing to lead our expansion into the Indian market one of the world's most dynamic and fast-evolving education ecosystems.

In this role, you'll be responsible for building and scaling our marketing function from the ground up. You'll own our growth strategy, lead acquisition and conversion efforts across multiple digital channels, and ensure our marketing investments translate directly into measurable business outcomes.

This is a full-time, remote position for candidates based in India.

This role is for you if you're :

  • A growth-oriented marketer who thrives on data, experimentation, and measurable results.
  • Strategic yet hands-on, comfortable designing frameworks while executing day-to-day campaigns.
  • Skilled in optimizing funnels, managing performance metrics, and scaling acquisition efficiently.
  • Excited by the challenge of building brand presence in a new market.
  • Passionate about education, innovation, and impact.

Growth & Acquisition

  • Design, execute, and optimize paid acquisition strategies across key digital channels (Meta, Google, YouTube, TikTok, LinkedIn, etc.).
  • Own the full marketing funnel from awareness and traffic generation to conversion and retention.
  • Continuously drive down CAC while maintaining sustainable growth velocity.
  • Build and manage a robust attribution model that accurately reflects multi-touch performance.

    • Analytics & Performance Management

  • Define and own core marketing KPIs, ensuring full visibility across campaigns and teams.
  • Create dashboards and reporting frameworks for weekly leadership reviews.
  • Partner with Finance to forecast marketing spend, ROI, and performance impact.
  • Translate complex data into actionable insights and growth opportunities.

    • Conversion Optimization

  • Lead A / B testing initiatives across landing pages and funnels to improve conversion rates.
  • Collaborate closely with Product, Design, and Sales to optimize user journeys.
  • Leverage marketing automation, CRM tools, and retargeting campaigns to nurture leads and improve retention.
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    Head Of Marketing • Hartford, CT, US

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