Marketing Business Intelligence Analyst

Additional Locations 110 North 5th Street, Minneapolis, We are beginning our search for a Marketing Business Intelligence Analyst to join our Analytics Team. Role : The Marketing Analytics team is responsible for crafting data-driven insights to drive business and marketing decisions. We collaborate with departments across the agency to support our partners and clients with synthesized intelligence at every stage of marketing planning, execution, and review. As a Marketing Business Intelligence Analyst, you will be primarily responsible for site analysis for a variety of clients, leveraging Adobe and / or Google Analytics to understand site and consumer performance. You will create strategic measurement plans, research and integrate business trends and performance data, and provide recommendations to improve campaign and business outcomes. This role supports internal and external teams by translating behavioral data into business insights. You will work with various data sources, connecting data to business situations to drive insights and recommendations. Your focus will be on understanding business questions, applying decision statements, analyzing results, and communicating findings to key partners. You will also collaborate with the site, data solution, and brand planning teams to translate client needs into actionable insights. Additionally, you will develop data visualization skills to create dashboards that communicate complex data clearly. Areas of Focus : Day-to-day responsibilities include : Analyzing site performance for clients using best-in-class tools and developing synergies across digital media channels Translating cross-channel analysis, reporting, and observations into insights and actionable recommendations Partnering with account leads to strategize and optimize marketing results Performing deep data analysis to discover optimal digital experiences for key audiences Applying best practices for analyzing media and site data Supporting monthly client reporting What We Believe : We believe that strategy and creativity together make brands stand out. Our Hiring Philosophy : Carmichael Lynch is committed to a diverse, safe, and welcoming workplace. We encourage applications from BIPOC, women, marginalized communities, LGBTQIA+, veterans, and persons with disabilities. Learn more on our website. Whats In It for You : Professional development opportunities, including performance reviews, training, and one-on-one meetings Competitive, equitable salaries reviewed annually A strong commitment to Diversity, Equity, and Inclusion, supported by Employee Resource Groups Comprehensive benefits : Medical, Dental, Vision, 401k (company matched 50%), PTO, parental leave, holidays, family building benefits, tuition reimbursement, and more Required Skills Qualifications / Traits : Education or experience in analytics, business planning, or related fields Strong analytical, problem-solving, and statistical skills Ability to handle multiple tasks effectively Experience analyzing data from various sources Excellent interpersonal and collaboration skills Creative problem-solving abilities Attention to detail and commitment to continuous improvement Ability to work professionally in a fast-paced environment Results-oriented and energetic approach Education & Experience : Bachelors degree preferred or equivalent experience in Marketing Analytics, Business Analysis, Statistics, etc. 0-2 years in marketing or business analytics within an agency setting Required Knowledge & Skills : Experience with Adobe Analytics, Google Analytics, or similar tools Experience with data visualization tools like Tableau, Power BI, etc. Strong quantitative skills and analytical abilities Understanding of advertising industry metrics and optimization processes Intermediate to advanced Excel skills Passion for emerging media and analytics tools Traits & Work Style Excellent communication and collaboration skills Strategic and tactical thinking Accountability and results focus Adaptability and strong business acumen Ability to manage multiple projects and meet deadlines

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