Director, Growth Marketing

Director, Growth Marketing

Cresta is on a mission to turn every customer conversation into a competitive advantage by unlocking the true potential of the contact center. Our platform combines the best of AI and human intelligence to help contact centers discover customer insights and behavioral best practices, automate conversations and inefficient processes, and empower every team member to work smarter and faster.

We've assembled a world-class team of AI and ML experts, go-to-market leaders, and top-tier investors including Andreessen Horowitz, Greylock Partners, Sequoia, and former AT&T CEO John Donovan. Our valued customers include brands like Intuit, Cox Communications, Hilton, and Carmax and we've been recognized by Forbes and Bain Consulting as one of the top private AI companies in the world.

Role Overview

Cresta is seeking a Director, Growth Marketing to own and accelerate customer acquisition, conversion, and expansion across digital, product, and automated channels. This leader will architect and execute a holistic growth strategy that unifies performance marketing, website optimization, account engagement, and lifecycle automationensuring every initiative drives measurable, efficient growth.

The ideal candidate will combine creative experimentation with deep analytical rigor, building the systems, team, and processes that scale Cresta's growth engine.

Responsibilities

• Design, unify, and execute the end-to-end growth strategy from awareness through activation across web, paid media, automation, content, and product-led initiatives to drive qualified pipeline and revenue
• Lead and optimize performance marketing with a focus on efficiency, scalability, and ROI
• Oversee website strategy and conversion rate optimization, ensuring the site serves as a high-converting demand engine and brand experience
• Develop and scale SEO / AEO and content performance initiatives to expand reach and drive high-intent organic traffic
• Implement a robust experimentation framework for A / B testing and new channel evaluation
• Collaborate cross-functionally with Product, Product Marketing, RevOps, and Sales to ensure channel strategies align with audience segments and pipeline goals
• Own marketing analytics and attribution for digital channels, delivering clear insights on performance and impact
• Manage agency and vendor relationships to ensure alignment and quality
• Build, mentor, and grow a high-performing team
• Partner with RevOps to evaluate, implement, and optimize the growth marketing tech stack, driving better data visibility, automation, and performance measurement

Qualifications :

Preferred Qualifications :

Perks & Benefits

We offer a comprehensive and people-first benefits package to support you at work and in life :

Compensation at Cresta :

Cresta's approach to compensation is simple : recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table.

Compensation for this position includes a Base Salary + Equity.

Actual base salaries will be based on candidate-specific factors, including experience, skillset, and location, and local minimum pay requirements as applicable. Your recruiter can provide further details. In addition, total compensation includes a comprehensive benefits package for you and your family.

We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored. If you are uncertain whether you have been contacted by an official Cresta employee, reach out to recruiting@cresta.ai