Business Analyst, GTM Data & Insights

About Novita AI

Novita AI powers next-generation AI applications with scalable AI and Agent infrastructure. From model APIs to GPU bare metal clusters to Agent Sandbox, we help developers, startups, and enterprises build and scale AI products faster and more cost-effectively. We’re growing quickly and are looking for a Business Analyst to bring rigor and insight to our Go-to-Market (GTM) operations.

Role Overview :

We are seeking a Business Analyst to partner with Growth, Marketing, Sales, and Product teams to turn data into actionable insights that drive GTM strategy and revenue growth. You will own the analysis and reporting infrastructure that powers our decisions—working with tools like Metabase, HubSpot, SQL, and internal dashboards to surface key metrics, improve funnel visibility, and guide investment across acquisition, conversion, and retention.

This is a high-impact role for someone who loves finding patterns in data, translating complexity into clear stories, and enabling teams to move faster and smarter.

What You’ll Do :

Data Analysis & Insights

Analyze product, marketing, and sales funnels to uncover growth opportunities and optimize CAC / LTV, conversion rates, and channel ROI.

• Build dashboards and automated reports in Metabase and other BI tools to track pipeline health, campaign performance, and revenue KPIs.
• Define and maintain GTM metrics, ensuring data accuracy and consistency across sources (HubSpot, billing, product analytics, etc.).

GTM Tooling & Data Management

Manage and improve data pipelines connecting HubSpot, CRM, and product usage data.

Cross-Functional Collaboration

Work closely with GTM leadership to shape strategy with data-driven recommendations.

Qualifications :

Why Join Us :

Competitive pay package

#J-18808-Ljbffr