Vice President Brand Marketing

Vice President Brand Marketing

What you will be doing :

The Vice President of Brand Marketing owns the overall experience of Premier's brand - ensuring that every touchpoint strengthens brand equity, drives retention, and accelerates growth. This leader defines and elevates how Premier consistently shows up visually, experientially, and emotionally in the market, across events, campaigns, and digital platforms.

Key responsibilities include :

Events & Experiential Marketing : Work collaboratively with the brand experience lead in the design and execution of all corporate, customer, and staff events, creating immersive, measurable experiences that deepen engagement and loyalty.

Visual Brand & Identity : Own Premier's visual identity system and ensure its consistent, innovative expression across campaigns, creative assets, environments, and digital channels.

Brand Storytelling & Campaigns : Partner with integrated communications and growth marketing teams to craft integrated brand campaigns, messaging platforms, and creative activations that amplify Premier's differentiation

Key Responsibilities

Team Management & Leadership - 40%

Lead a multidisciplinary team of designers, event strategists, and brand marketers. Manage budgets, capacity, and resources while fostering creativity, innovation, and performance culture.

Events & Experiential Marketing - 10%

Lead the team setting the vision, strategy, and execution of all major events (staff, customers, prospects, boards). Build event portfolio that is immersive, brand-defining, and financially sustainable (break-even / profitable). Integrate physical and digital experiences.

Visual Brand & Identity - 10%

Lead the team that has responsibility to define, govern, and evolve Premier's brand identity system. Ensure consistent, differentiated expression across campaigns, digital platforms, environments, and external communications.

Brand Storytelling & Integrated Campaigns - 40%

Partner with growth and communications teams to build cross-channel campaigns. Deliver brand platforms, messaging, and creative concepts that drive engagement and strengthen Premier's market position.

Required Qualifications

Work Experience :

Years of Applicable Experience - 12 or more years

Education : Bachelors (Required)

Preferred Qualifications

Skills :

Division or large team leadership

Healthcare and / or supply chain market expertise

Deep expertise in brand marketing, events, and experiential design

Strong understanding of visual identity, creative direction, and integrated campaigns

Product design and user experience expertise

Sophisticated communication and client-management skills

Experience :

Healthcare technology and / or supply chain marketing management experience

Agency background and / or deep understanding of integrated campaigns

Education : Bachelors (Required)

Additional Job Requirements :

Remain in a stationary position for prolonged periods of time

Be adaptive and change priorities quickly; meet deadlines

Attention to detail

Operate computer programs and software

Ability to communicate effectively with audiences in person and in electronic formats .

Day-to-day contact with others (co-workers and / or the public)

Making independent decisions

Ability to work in a collaborative business environment in close quarters with peers and varying interruptions

Working Conditions : Air conditioned office space

Travel Requirements : Travel 1-20% within the US

Physical Demands : Sedentary : Exerting up to 10 pounds of force occasionally, and / or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves remaining stationary most of the time. Jobs are sedentary if movement is required only occasionally, and all other sedentary criteria are met.

Premier's compensation philosophy is to ensure that compensation is reasonable, equitable, and competitive in order to attract and retain talented and highly skilled employees. Premier's internal salary range for this role is $164,000 - $305,000. Final salary is dependent upon several market factors including, but not limited to, departmental budgets, internal equity, education, unique skills / experience, and geographic location. Premier utilizes a wide-range salary structure to allow base salary flexibility within our ranges.

Qualified full and part time regular employees also receive access to the following benefits :

• Health, dental, vision, life and disability insurance
• 401k retirement program
• Paid time off
• Participation in Premier's employee incentive plans
• Tuition reimbursement and professional development opportunities

Premier at a glance :

Ranked #1 on Charlotte's Healthiest Employers list for 2019, 2020, 2022, and 2023 and 21st Healthiest Employer in America (2023)

Named one of the World's Most Ethical Companies by Ethisphere Institute for the 16th year in a row

Modern Healthcare Best in Business Awards : Consultant - Healthcare Management (2024)

The only company to be recognized by KLAS twice for Overall Healthcare Management Consulting

For a listing of all of our awards, please visit the Awards and Recognition section on our company website.

Employees receive : Perks and discounts

Access to on-site and online exercise classes

Premier is looking for smart, agile individuals like you to help us transform the healthcare industry. Here you will find critical thinkers who have the freedom to make an impact. Colleagues who share your thirst to learn more and do things better. Teammates committed to improving the health of a nation. See why incredible challenges require incredible people.

Premier is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to unlawful discrimination because of their age, race, color, religion, national origin, ancestry, citizenship status, sex, sexual orientation, gender identity, gender expression, marital status, familial status, pregnancy status, genetic information, status as a victim of domestic violence, covered military or protected veteran status (e.g., status as a Vietnam Era veteran, disabled veteran, special disabled veteran, Armed Forces Serviced Medal veteran, recently separated veteran, or other protected veteran) disability, or any other applicable federal, state or local protected class, trait or status or that of persons with whom an applicant associates. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. In addition, as a federal contractor, Premier complies with government regulations, including affirmative action responsibilities, where they apply. EEO / AA / Disabled / Protected Veteran Employer.

Premier also provides reasonable accommodations to qualified individuals with a disability or those who have a sincerely held religious belief. If you need assistance in the application process, please reply to diversity_and_accommodations@premierinc.com or contact Premier Recruiting at 704.816.5200.

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