Social Media Analyst - Hybrid

Position Summary

The Social Media Specialist is responsible for partnering with the Senior Social Media Specialist on the day-to-day management of the Company’s organic social media accounts, including but not limited to, content and campaign planning and development, community management, and monitoring content and campaign performance and community sentiment. The position maintains channel expertise across social platforms, both active and emerging, including Facebook, Instagram, TikTok, Twitter, Threads, LinkedIn and Pinterest and actively seeks to connect emerging cultural trends and conversations with content opportunities that build relevance and consideration through engagement. The position partners closely with other team members and key departments to create and deliver cohesive, consumer-focused and brand-consistent messages.

Essential Duties and Responsibilities

• Partners with Manager, Public Relations & Social Media and Senior Social Media Specialist to plan, create, optimize and report on organic social media content across all active social media channels.
• Creates, maintains, and publishes an organic social media calendar for all active brand channels, assuring consistency across social channels and with all external marketing channels.
• Leads and provides direction to creative partners on tailored content creation across all social media platforms to optimize engagement, impressions, traffic, and reach.
• Measures, analyzes, and reports qualitatively and quantitively to identify opportunities for improvement and optimization to enhance the customers’ experience as well as the overall organic social media plan. Builds best practices and establishes benchmarks.
• Serves as a key contact for existing and potential vendors, agencies, and social network partners.
• Plays an active role in Big Lots’ Influencer Marketing Program, including, participating in strategy development, influencer selection and content review; collaborating with the team and agency partners; and proactively identifying and driving opportunities to grow and expand our Influencer Relations work.
• Collaborates with community members to facilitate engagement and activity and identifies and sources user-generated content opportunities.
• Identifies opportunities to amplify influencer and user-generated content across external marketing channels, including site, paid advertising, email, and more.
• Monitors trends across all social media channels (paid and organic) and appropriately applies that knowledge to increase the effectiveness of Big Lots social media efforts.
• Evaluates new tools and third-party applications and software that can provide increased reporting, integration, and functionality in the social space.
• Skills :

Social media, Social media marketing

• Top Skills Details :

Social media,Social media marketing

• Additional Skills & Qualifications :

Knowledge, Skills and Abilities

• Bachelor’s degree in Advertising, Marketing, Public Relations, Journalism, Design, Communication or a related field required.
• Minimum two years of related experience managing social media accounts for a business or organization required at an agency or retail environment preferred.
• Knowledge of social media tracking, performance, and scheduling tools and trends across social platforms required.
• In depth knowledge of social platforms (Facebook, Instagram, TikTok, Twitter, Threads, LinkedIn & Pinterest) required.
• Ability to manage multiple projects simultaneously with a strong sense of meeting deadlines and follow-up required.
• Ability to constantly learn about the retail industry and changing social media landscape to drive innovation across social channels required.
• Excellent verbal / written communication skills and strong attention to detail required.
• Strong analytical and exceptional organizational skills required.
• Familiarity with Microsoft’s suite of products, including PowerPoint.
• High degree of professionalism, flexibility and initiative
• Experience Level :

Intermediate Level

About TEKsystems :

We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.