Analyst, Marketing Research & Planning

Marketing Analyst

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

The Marketing Analyst is responsible for the support of DRTV media reporting, analysis, and optimization for Forecast Labs Portfolio companies. We are looking for an extremely analytical, data-driven individual. This individual will report to Forecast Lab's Senior Manager, Marketing. The role is responsible for media reporting, analysis, ad trafficking, planning, as well as operations of DRTV campaign execution. The optimal candidate has prior experience with direct marketing analysis across both online and offline channels.

Key Responsibilities / Performance Requirements :

• Help manage day to day execution and management of DRTV campaign and reporting for start-ups.
• Partner closely on media strategy and execution across Comcast & NBC Universal owned inventory to launch and optimize participant campaigns.
• Analyze and interpret extensive performance data to help refine strategies, channel performance, and optimize all media buys to achieve efficiency goals.
• Assist with the development of strategy, and oversee all execution, growth, performance measurement and attribution.
• Lead processes for effective support operations such as : PO setup, account payable tracking / auditing, legal statement of work compliance and international accrual processes working with internal parties to ensure proper and timely payment of invoices and reporting.

Required Skills :

Employees at all levels are expected to :

Skills : Attribution Analysis, Attribution Modeling, Channels Marketing, Market Analysis, Microsoft Excel, Online Marketing, Performance Marketing

Compensation : Primary Location Pay Range : $72,328.32 - $108,492.48

Education : Bachelor's Degree While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.