Paid Search Manager

Performance Marketing Specialist

Reporting to the Director of Performance & Demand Gen Marketing, this role will own and scale Flock Safety's paid search strategy across Google Ads and Microsoft Ads. You will be responsible for driving qualified pipeline growth, improving conversion rates throughout the funnel, and optimizing campaigns for ROI across three distinct business verticals, Law Enforcement, business, and neighborhoods. This role will manage day-to-day campaign execution, optimization, and strategic planning to position paid search as a key pipeline and revenue driver. You should be highly analytical, detail oriented, and results driven, with the ability to balance multiple priorities across different verticals and product lines. This role requires deep expertise in paid search best practices, a data driven approach to optimization that focuses on pipeline quality and closed won revenue, and strong cross-functional collaboration skills to work effectively with demand generation, content, product marketing, creative, and marketing operations teams.

Own the end to end paid search strategy across Google Ads and Microsoft Ads, driving qualified pipeline growth across three distinct verticals (B2B, B2Gov, B2SMB) through strategic budget allocation, campaign structures, and performance optimization that aligns with business goals.

Manage daily campaign operations and optimization, including keyword research and expansion, ad copy, bid strategy implementation, negative keyword management, and testing of advanced tactics.

Develop and execute a continuous testing framework, running A / B tests across ad copy, landing pages, audiences, and bidding strategies, to identify optimization opportunities and drive incremental performance gains.

Ensure accurate tracking and reporting of campaign performance, translating data into actionable insights that drive ongoing optimization and learning and reporting regularly to marketing leadership and key stakeholders.

Partner cross-functionally with demand generation, SEO / content, product marketing, creative, and marketing operations teams to align paid search with broader marketing initiatives, optimize landing pages, and ensure consistent messaging across channels.

3+ years of hands on paid search experience in high-growth B2B companies, with a proven track record of managing budgets of $200K+ per month across Google Ads and Microsoft Ads.

Deep expertise in Google Ads and Microsoft ads platforms.

Strong analytical skills with ability to manipulate and analyze data using Excel / Google Sheets, Sigma, or SQL to identify trends and optimization opportunities.

Strong project management skills with ability to manage multiple priorities across different segments, products, and stakeholder groups.

Excellent communication skills for presenting performance insights, recommendations, and strategies to cross-functional partners and leadership.

Data-driven decision making approach with focus on testing, measurement, and continuous optimization based on performance data.

Self-starter mentality who can work independently, take ownership of results, and proactively identify opportunities for improvement.

Feeling uneasy that you haven't ticked every box? That's okay; we've felt that way too. Studies have shown that women and minorities are less likely to apply unless they meet all qualifications. We encourage you to break the status quo and apply to roles that would make you excited to come to work every day.

We are a results-oriented culture and believe job descriptions are a thing of the past. We prescribe 90 day plans and believe that good days lead to good weeks, which lead to good months. This serves as a preview of the 90 day plan you will receive if you were to be hired as a Performance Marketing Specialist at Flock Safety.

The First 30 Days

By the end of 30 days, you will complete a comprehensive audit of our paid search accounts, take full operational ownership, and begin implementing quick-win optimizations.

Complete comprehensive audit of Google Ads and Microsoft Ads accounts, analyzing campaign structure, budget allocation, keyword performance, ad copy quality, conversion tracking, and bidding strategies across all segments and products.

Take full operational ownership of paid search, including all daily campaign management, optimization, budget allocation, and reporting responsibilities.

Establish baseline performance metrics and build your own reporting dashboard that tracks cost per opportunity, pipeline generated, conversion rates, and ROI by vertical and product.

Identify 5-10 quick-win optimization opportunities including campaign restructuring, negative keyword additions, budget reallocation, bid strategy improvements, and ad copy refreshes.

Build relationships with key stakeholders by meeting with all demand generation managers to understand their strategies, pain points, and how paid search can better support their goals.

The First 60 Days

At the end of 60 days, you will drive measurable performance improvements, launch product-specific campaigns, and implement advanced optimization strategies.

Drive an improvement in qualified pipeline while maintaining or improving cost per opportunity efficiency.

Implement advanced optimization initiatives.

Build a scalable testing framework and execute on it, while documenting results.

Expand keyword universe by identifying and launching new high-intent keywords.

90 Days & Beyond

At the end of 90 days, you will establish paid search as a primary pipeline driver, own budget planning, and position yourself as the paid search expert at Flock.

Own paid search budget planning.

Build a 3 month testing and optimization roadmap for paid search.

Become the trusted strategic partner for demand gen managers.

In this role, you'll receive a starting salary between $96,000 and $142,000 as well as Flock Safety Stock Options. Base salary is determined by job-related experience, education / training, as well as market indicators. Your recruiter will discuss this in-depth with you during our first chat.

Flexible PTO : We offer non-accrual PTO, plus 11 company holidays.

Fully-paid health benefits plan for employees : including Medical, Dental, and Vision and an HSA match.

Family Leave : All employees receive 12 weeks of 100% paid parental leave. Birthing parents are eligible for an additional 6-8 weeks of physical recovery time.

Fertility & Family Benefits : We have partnered with Maven, a complete digital health benefit for starting and raising a family. Flock will provide a $50,000-lifetime maximum benefit related to eligible adoption, surrogacy, or fertility expenses.

Spring Health : Spring Health offers a variety of mental health benefits, including therapy, coaching, medication management, and digital tools, all tailored to each individual's needs.

Caregiver Support : We have partnered with Cariloop to provide our employees with caregiver support.

Carta Tax Advisor : Employees receive 1 : 1 sessions with Equity Tax Advisors who can address individual grants, model tax scenarios, and answer general questions.

ERGs : We want all employees to thrive and feel like they belong at Flock. We offer four ERGs today - Women of Flock, Flock Proud, LEOs and Melanin Motion. If you are interested in talking to a representative from one of these, please let your recruiter know.

WFH Stipend : $150 per month to cover the costs of working from home.

Productivity Stipend : $300 per year to use on Audible, Calm, Masterclass, Duolingo and so much more.

Home Office Stipend : A one-time $750 to help you create your dream office.

Flock is an equal opportunity employer. We celebrate diverse backgrounds and thoughts and welcome everyone to apply for employment with us. We are committed to fostering an environment that is inclusive, transparent, and collaborative. Mutual respect is central to how Flock operates, and we believe the best solutions come from diverse perspectives, experiences, and skills. We embrace our differences and know that we are stronger working together.

If you need assistance or an accommodation due to a disability, please email us at recruiting@flocksafety.com. This information will be treated as confidential and used only to determine an appropriate accommodation for the interview process.

At Flock Safety, we compensate our employees fairly for their work. Base salary is determined by job-related experience, education / training, as well as market indicators. The range above is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits. This range may be modified in the future. This job posting may span more than one career level.