Chief Marketing Officer

Chief Marketing Officer

Join to apply for the Chief Marketing Officer role at Pinkbox Doughnuts.

Key Responsibilities

Strategic Leadership

Develop and execute marketing and sales strategies that drive revenue growth, elevate brand awareness, and support national expansion across multiple brands and markets.

Collaborate directly with ownership, the COO, and brand presidents to align marketing initiatives with company goals and financial performance.

Lead go-to-market strategies for new restaurant openings, property launches, and brand introductions.

Build scalable systems, creative processes, and standards for marketing, digital, and sales operations across The Siegel Group and Amazing Brands.

Use market insights, customer data, and analytics to guide decision‑making and identify new growth opportunities.

Creative Direction & Brand Development

Serve as the creative force behind all brands—developing, shaping, and maintaining distinctive brand voices, storytelling, and visual identities.

Oversee advertising, photography, video, digital content, and packaging to ensure on‑brand, high‑quality creative output.

Collaborate with culinary and operations leaders on menu design, product presentation, and promotions that align with brand positioning.

Manage internal and external creative resources, including agencies, designers, and media partners.

Sales & Growth Leadership

Lead the sales strategy for catering, events, and local partnerships across all restaurant brands.

Drive lead generation, loyalty, and community engagement initiatives to grow customer base and repeat business.

Implement systems for performance tracking, local store marketing, and sales accountability.

Partner with operations to ensure the guest experience reflects and reinforces marketing and sales objectives.

Marketing Campaigns & Execution

Plan and execute integrated campaigns, promotions, and product launches that capture attention and deliver measurable ROI.

Oversee media planning across digital, print, radio, TV, outdoor, and influencer partnerships.

Create impactful seasonal and experiential marketing that connects emotionally with guests.

Ensure consistent messaging and brand presentation across all touchpoints.

Digital, Social & Data Strategy

Lead digital marketing initiatives including website strategy, SEO / SEM, social media, CRM, and email marketing.

Build brand communities through engaging, authentic content and high‑impact storytelling.

Analyze campaign results to continuously improve performance and ROI.

Identify and leverage new technologies and platforms to stay ahead of consumer trends.

Team Leadership & Culture

Build, mentor, and inspire a talented team across marketing, creative, and sales disciplines.

Foster a collaborative, entrepreneurial, and fast‑moving culture that thrives on creativity, accountability, and results.

Partner cross‑functionally with Operations, Finance, Culinary, and HR to align brand vision and business goals.

Represent The Siegel Group and Amazing Brands as a senior brand ambassador in community, media, and industry settings.

Qualifications

Bachelor’s degree in Marketing, Business, Communications, or related field (MBA preferred).

10–15+ years of senior‑level experience in marketing, sales, and brand management for multi‑unit restaurant, hospitality, or hotel organizations.

Proven track record of building and scaling brands across multiple markets.

Deep experience in creative direction, campaign development, and multi‑channel marketing.

Strong background in sales leadership and revenue‑driving marketing.

Hands‑on, entrepreneurial approach with exceptional communication and leadership skills.

Comfortable operating in a dynamic, high‑growth, owner‑driven environment.

Compensation

Competitive executive salary.

Annual performance‑based bonus tied to company growth and marketing results.

Comprehensive benefits package.

Potential for long‑term incentive or equity participation.

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