Vice President, Advanced Advertising Products

Description

Hearst Television has an opening for a Vice President Advanced Advertising Products. The Vice President Advanced Advertising Products will lead the strategy development and execution of Hearst Televisions digital advertising and OTT product portfolio. This role combines product development platform integration and engagement with the sales organization. It includes oversight of the companys digital ad tech stack emerging platform strategy and ownership of revenue generated by the full array of advertising products and services.

This executive will be responsible for shaping the roadmap for digital and OTT ad products working cross-functionally with engineering revenue operations and sales leadership as well as interfacing directly with top-tier clients and partners. The position is central to Hearst Televisions modernization and digital monetization strategy and will serve as a connective point between product innovation and real-time market conditions.

While collaboration with our linear television teams is expected the primary focus is on scaling digital and OTT growth. The ideal candidate has a balanced background in product management advertising platforms and strategic revenue leadership.

Key Responsibilities

Strategic Product and Platform Leadership

Lead product development and road-mapping across digital and OTT ad products aligned to revenue goals and market demand.

Client Engagement and Partner Strategy

Serve as a senior point of contact for strategic clients and agency partners. Translate market feedback into actionable platform enhancements and thought leadership.

Platform Integration and Technical Oversight

Oversee integration of ad tech systems with internal tools including but not limited to order management systems (OMS) revenue operations platforms and data management platforms (DMPs).

Cross-Functional Alignment

Collaborate with internal stakeholders across product engineering operations sales data and marketing. Partner with linear (broadcast television) counterparts to support holistic go-to-market strategies as business needs evolve.

Innovation and Market Scouting

Monitor trends in OTT programmatic identity infrastructure AI and cross-platform measurement. Identify opportunities to bring differentiated solutions to market.

AI Integration and Automation

Lead discovery and integration of AI-driven capabilities to automate optimize and scale digital and OTT ad operations.

Compliance and Governance

Ensure advertising products comply with regulatory standards and internal policies across all digital and OTT executions.

Qualifications

Education

Bachelors degree preferred. Preferred fields include Business Computer Science Information Systems or Engineering. An MBA or advanced degree is a plus.

Experience

10 years in digital media OTT advertising product / platform management or digital ad sales. Prior leadership experience managing sales teams a plus.

Product and Revenue Orientation

Demonstrated ability to drive digital and OTT product strategy from concept through commercialization. Familiar with pricing packaging and positioning of ad products.

Technical and Market Fluency

Strong understanding of ad servers SSPs DSPs DMPs CTV / OTT platforms and campaign measurement tools. Skilled at bridging technical teams and client-facing teams.

Leadership and Communication

Confident leader with the ability to influence across departments and engage senior-level clients and partners. Skilled communicator who can synthesize feedback and drive results.

Diversity Statement

At Hearst Television we tell stories every day. Stories about people of all cultures backgrounds perspectives and identities. Thats why behind the scenes we believe in being an organization as diverse and varied as the audience we reach ensuring that the content we create is more compassionate and more representative of the communities we serve.

Benefits

Hearsts benefit programs are modern flexible and designed to focus on you. As a Hearst employee you and your spouse or partner or dependents would have access to the following benefits.

• Medical Dental Vision
• 401(k) matching
• Emotional Wellness Support
• Paid Time Off
• Paid Parental Leave
• LGBTQ Health Services
• Additional benefits to meet your and your familys needs

The estimated base salary range for this role is between $220000 and $250000. The actual base pay offered is dependent upon many factors such as transferable skills work experience business needs market demands and conditions including geographic location where the work will be performed and other factors permitted by law. The base pay range is subject to change and may be modified in the future. This role is bonus eligible.

Required Experience :

Exec

Key Skills

Change Management,Financial Services,Growing Experience,Managed Care,Management Experience,Analysis Skills,Senior Leadership,Performance Management,Process Management,Leadership Experience,negotiation,Analytics

Employment Type : Full-Time

Experience : years

Vacancy : 1

Monthly Salary Salary : 220000 - 250000