Divisional Director of Marketing and Communications

Description

The ideal candidate has experience with communications, public relations, and digital marketing / fundraising within a nonprofit setting. This role requires strategic vision, creativity, communications experience, and the ability to lead cross-functional initiatives. In addition to providing guidance to the mar-comm team, this position will also be directly responsible for developing and executing internal communications plans, serving as a liaison to leadership, and driving results through data-informed decision-making. A strong commitment to donor-centric storytelling and clear, consistent communication is essential to success in this role.

DUTIES AND RESPONSIBILITIES :

• Marketing / Branding - Work with Divisional Development team to develop and implement integrated marketing plans and materials (may include annual reports, newsletters, other collateral); ensure consistent messaging; ensure adherence to brand standards; act as liaison with Territorial CRD Department on regional / national campaigns.
• Crisis Communications / Issues Management - Manage crisis / issues communications; prepare spokespersons (with support from Territorial CRD Department as needed)
• Emergency Disaster Services (EDS) Communications / Public Information Officer (PIO) - act as Divisional PIO in disaster situations; gather and share news, photos, statistics from the scene of the disaster, coordinate media opportunities; act as liaison with Territorial CRD Department on communications.
• Always work toward coordinating all of the above with Divisional Development team to help ensure an integrated development / fundraising approach
• Serve as the primary brand steward, maintaining brand integrity and ensuring alignment across national, territorial, and divisional offices.
• Communicate national branding campaigns across the division.
• Keep up with and train teams on best practices in brand management, marketing trends, and integrated communications strategies.
• Collaborate with the Donor Care team to ensure all direct marketing communications are donor-centric, leveraging clear, compelling, and well-crafted messaging to maximize engagement.

Collaboration & Storytelling Integration

Leadership & Team Oversight

Brand & Vendor Oversight

Internal & Field Communications

Advertising & Media Campaigns

Report & Performance Analysis

KNOWLEDGE, SKILLS, AND ABILITIES required

EDUCATION EXPERIENCE

COMPENSATION

EQUIPMENT USED :

PHYSICAL REQUIREMENTS :

ADA Statement :

Qualified individuals must be able to perform the essential duties of the position with or without accommodation. A qualified person with a disability may request a modification or adjustment to the job or work environment in order to meet the physical requirements of the position. The Salvation Army will attempt to satisfy requests if the accommodation needed is reasonable and no undue hardship would result.

Acknowledgment of Religious Purposes of The Salvation Army :

Please note that The Salvation Army has a religious purpose and status as a church. We ask our employees that they do nothing to their relationship with The Salvation Army to undermine its religious mission. Employees must agree and understand that their services are a necessary part of The Army's religious purposes and their work-related conduct must not conflict with, interfere with, or undermine such religious programs or The Army's religious purposes.

At-Will :

Any employment relationship with this organization is of an "at-will" nature, which means that an Employee may resign at any time and the Employer may discharge an Employee at any time with or without cause. It is further understood that this "at will" employment relationship may not be changed by any written document or by conduct unless such change is specifically acknowledged in writing by an authorized executive of this organization.

Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights notice from the Department of Labor.