Principal, B2B Product Marketing

Principal, B2B Product Marketing

We're on a mission to help people better access and afford care.

Every day, millions of people, and their loved ones, need to see a doctor. For most of us, that moment is an uncertain one - we're unsure of what's wrong, who to go to, how long it'll take to be seen, when we'll feel better, and what it'll cost.

Paytient partners with thoughtful employers and health plans who understand the impact of that moment and want to ensure that every one of their plan members are easily able to access and afford care. Our clients understand that an improved ability to self-pay for care changes patient behavior and creates value for the health plan. This founding belief is becoming an emerging standard of care in health plan design and is now, in fact, a mandatory capability in some governmental health plans. Founded in 2018, Paytient is now part of nearly 6,000 employer health plans and providing certainty that people are better able to access and afford care.

About The Role

We are entering a period where healthcare affordability is no longer an emerging issue - it is a mainstream cultural, political, and economic opportunity. Employers, insurers, policymakers, PBMs, and individuals are all looking for solutions to enable people to not just pay for care but to pay less for care. Paytient is uniquely positioned to lead at the intersection of all these solutions and partners who share our mission of helping people better access and afford care.

Reporting to the CMO and joining the Marketing Leadership Team, Paytient is seeking a Principal, Strategic Marketing Programs to light the way as we trail blaze new paths and partnerships to identify and activate high-value relationships with players across the healthcare value chain.

What You'll Do :

• Identify opportunities to monetize the value Paytient creates across the healthcare value chain - Providers, Employers, Pharma, Pharmacies - in ways consistent with our mission, enabling people to pay lower prices for care.
• Develop, manage, and mature a business development and partnership pipeline that effectively prioritizes potential opportunities both in revenue impact and in how they deliver tangible value back to our members and partners.
• Commercialize high-impact partnerships, leading the GTM strategy end-to-end, from program architecture, pricing, positioning, messaging, and program launch in the market.
• You will closely measure impact of initiatives with qualitative and quantitative KPIs that effectively assess the efficacy of new programs relating to company objective and goals.
• Lead affiliate and partnership marketing to maximize revenue / life potential and attract more affluent members to use Paytient, further demonstrating Paytient is a product for how all people pay for care more intelligently
• Cultivate relationships and craft stories that are accretive to our thought leadership and brand / content marketing strategy.
• You'll actively seek out areas of untapped potential across the marketing organization and company and dive in to help shape emerging areas or strategies.
• Flex as a marketing leader across the team. You'll be a crucial leader to give the marketing team leverage and explore domains that are nascent and develop strategy where it does not yet exist. You'll work with teams to support delivery of Paytient-wide company goals and business results.
• Partner with the CMO in a "chief of staff" capacity to help with special projects, strategic planning, etc.

What You'll Bring :

Why You'll Love Working at Paytient :

We believe health care access should never be a source of stress or hardshipand we're building tools to make that belief a reality. Join a mission-driven team with competitive benefits, flexible work, and a culture rooted in trust, autonomy, and impact.

Benefits We Offer :

Paytient is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.