Director of Online Field Marketing

Director Of Online Field Marketing

Trend Micro, a global cybersecurity leader, helps make the world safe for exchanging digital information across enterprises, governments, and consumers.

Fueled by decades of security expertise, global threat research, and continuous innovation, Trend harnesses AI to protect organizations and individuals across clouds, networks, devices, and endpoints.

The Trend Vision One enterprise cybersecurity platform accelerates proactive security outcomes by predicting and preventing threats across the entire digital estate and environments like AWS, Google, Microsoft, and NVIDIA.

Proactive security starts here.

Position Summary :

As Director of Online Field Marketing, you will lead Trend Micro's global online field marketing team to design and scale world-class lifecycle marketing programs. From acquisition to onboarding, engagement, and renewal, you will create personalized, data-driven experiences that help customers confidently protect themselves and their families with our cybersecurity solutions. Your mission is to deepen product adoption, strengthen engagement, and drive long-term customer retention and lifetime value.

This is a high-impact global leadership role with direct responsibility across Asia, the Americas, and Europe. You will guide regional teams, shape long-term strategy, and ensure Trend Micro maximizes the value of its lifecycle marketing investments. Partnering with leaders in Sales, Marketing, Product, and Consumer Leadership, you'll bring together strategy, data, and execution to deliver measurable business outcomes.

Success requires strategic vision, strong analytical and data fluency, and the ability to inspire teams through clarity, focus, and continuous improvement.

Responsibilities :

Lifecycle Strategy & Execution

• Design and implement end-to-end digital lifecycle programs that support onboarding, adoption, expansion, and renewal.
• Align lifecycle initiatives with customer needs and business goals in partnership with Online Sales, Consumer Marketing, Product Marketing, and Operations.

Digital Adoption & Engagement

Cross-Functional Leadership

Data & Insights

Technology & Innovation

Qualifications :

DEI Commitment :

Not meeting every single requirement? At Trend Micro, we're committed to fostering a diverse, inclusive, and genuine workplace. If you're enthusiastic about this position but find that your experience and background don't perfectly match every qualification listed in the job posting, we still encourage you to apply. You could very well be the ideal candidate for this position or others within our organization.

What We Offer You :

You're important to us. What matters to you, matters to us too. Trend Micro provides benefit options for you and your family.

We offer competitive compensation with bonus opportunity tied to company performance, along with room to enhance your skills through ongoing learning and broad technological opportunities. Achieving work-life balance is a priority, complemented by team activities, fostering an environment rooted in equity, inclusion, and collaboration, that is reflected in both our culture and our work.

Be passionate. Be innovative. Be a Trender.

This position does not offer sponsorship for work permit applications or renewals, either now or in the future. Candidates must be authorized to work in the U.S. without the need for employment-based visa sponsorship, both currently and moving forward. The company will not sponsor applicants for U.S. work visa status for this role (including, but not limited to, H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT, or any other employment-based visa).