Program Manager - NHL STREET

Program Manager - NHL STREET

At RCX Sports, we proudly serve as the premier youth sport operating partner for the NFL, NHL, MLS, MLB, NBA, and WNBA. We provide officially licensed uniforms, comprehensive resources, and dedicated support, empowering league operators to run the very best youth sports leagues and events in their communities.

Our mission is grounded in the transformative power of sports. We're dedicated to ensuring every child has the opportunity to play the game they love. By empowering league operators to effectively run and maintain their programming season after season, we're committed to making youth sports accessible and inclusive for all.

Program Manager NHL STREET is responsible for overseeing and managing the operations, growth, and development of the NHL STREET hockey programs at RCX Sports. In this role you'll regularly work with RCX Sports senior leadership, NHL, and all NHL Clubs to continue to grow NHL STREET program and strategy. This position will report to the Vice President of Program Management and requires a background in the youth sports industry and working with professional sports teams or organizations.

Job Responsibilities :

• NHL STREET Development : Successfully work across departments to build and implement business strategies related to NHL STREET, through a deep understanding of RCX Sports operations, and all business functions
• Design and implement NHL STREET hockey programs for various age groups, ensuring accessibility and inclusivity.
• Develop structured schedules, leagues, and events to promote consistent participation.
• Act as in house "street hockey expert" for RCX Sports to develop strategy around strategic partnerships in both Canada and the US.
• Ensure cross-functional collaboration among all departments at RCX Sports to grow and support the NHL STREET Program, track overall progress of the program, and hold departments accountable for their goals related to the program
• Lead weekly, monthly, and quarterly meetings with all stakeholders to determine go forward strategy related to growing the NHL Street program.
• Build partnerships with schools, community centers, and local sports organizations to expand reach.
• Assist in designing strategy around promoting the program through marketing campaigns, outreach events, and social media platforms.
• National Hockey League Relationship Management : Act as the subject matter expert and main point of contact for matters related to NHL STREET in collaboration with the NHL, all 32 NHL Clubs, and internal stakeholders including program updates, club initiatives, and strategic event or activation planning
• Build working relationships with all NHL member clubs to act as growth partners for NHL Street.
• Assist in implementing strategies around growth and development related to NHL initiatives and NHL Clubs.
• Provide regular reports on discussions, updates, and upcoming initiatives to senior leadership team and internal departments
• Foster a collaborative and results-driven team culture that encourages innovation and accountability
• NHL STREET Events & Partnership Activations : Plan and execute NHL STREET hockey tournaments, clinics, and promotional events. (i.e. Roadshow) in collaboration with the Event Operations, Marketing, and other internal departments
• Collaborate with NHL teams to incorporate player appearances or brand involvement in local activities.
• Assist the Vice President of Program Management with the continued development of NHL STREET Event Series, partnership activation opportunities, and additional NHL STREET event initiatives
• Coordinate with NHL Clubs and RCX Sports Events Team to implement partnership activations and take lead on registration, equipment, apparel, safety & compliance, and all other activation needs
• Regularly meet with Events team to discuss upcoming NHL event schedule, event activation needs including materials, staffing, and logistics
• Coordinate with internal teams including marketing and events to ensure all activations are successfully implemented at each event within scope and budget

Education & Experience :

More about the Role :

Benefits & Perks :

RCX Sports is proud to be an equal opportunity employer. It is our policy to provide equal employment opportunities to all qualified applicants and team members without regard to their race, color, religion, sex, sexual orientation, age, national origin, disability, citizenship, veteran status, genetic information or any other status protected by applicable federal, state or local law. We will make reasonable accommodations when necessary for team members and applicants with disabilities or handicaps, provided the individual is otherwise qualified to perform the job's essential functions. Likewise, RCX Sports will comply with all legal requirements relating to accommodating religious beliefs and practices. If you believe that you require an accommodation, please contact Human Resources.

Applicants must be currently authorized to work in the United States on a full-time basis.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.