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Marketing Director
Marketing DirectorAldebaran Recruiting • Los Angeles, CA, United States
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Marketing Director

Marketing Director

Aldebaran Recruiting • Los Angeles, CA, United States
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ABOUT THE COMPANY

This is a fast-growing consumer brand in the electric mobility space with a loyal and passionate customer base across major U.S. cities. Since launching with a breakthrough crowdfunding campaign in 2018, the company has built a unique identity rooted in performance, culture, and community. Now under new leadership, the team is entering a new phase of growth-with new products, a revitalized strategy, and renewed focus on creative-led marketing.

The company is lean and hands-on, with a close-knit team that operates from a hybrid office / showroom in Los Angeles. The environment is highly collaborative, and everyone plays a critical role in driving the brand forward.

ABOUT THE ROLE

This is a hands-on marketing leadership role for someone who can blend brand and performance, creativity and analytics. The Director of Marketing will own the full marketing function-from paid digital campaigns and product launches to social media, community, and brand development.

The ideal candidate is a doer and a builder. They know how to launch physical products, grow brand momentum on a lean budget, and drive results across the customer journey. They will report directly to the CEO and work closely with product and sales leadership.

RESPONSIBILITIES

  • Lead all areas of marketing, including paid media, social, email, PR, events, partnerships, and creative
  • Own digital strategy and performance-drive traffic, generate leads, and convert them to sales
  • Develop go-to-market plans for upcoming product launches in coordination with product and sales
  • Build brand voice and manage all social media platforms, including posting, community engagement, and comment moderation
  • Expand grassroots efforts through community engagement, local activations, and earned media
  • Oversee advertising spend (Meta, Google, etc.) and provide reporting and analytics for ROI and growth
  • Collaborate with the team to improve CRM strategy and implement email and lifecycle marketing
  • Be physically present in the LA office to interact with the product, customers, and in-person events

ABOUT YOU

  • 5-10 years of marketing experience with a track record of driving growth for consumer products
  • Strong background in performance marketing, brand building, and product launches
  • Skilled in Shopify, Meta Ads, Google Ads, SEO, CRM, and email marketing
  • Highly creative with a sharp understanding of audience, storytelling, and brand voice
  • Comfortable working in a small, hands-on team where you'll wear many hats
  • Outgoing and energized by events, customer interaction, and community engagement
  • Must be based in Los Angeles and able to work in-office most weekdays

    • BONUS POINTS

  • Experience in lifestyle, action sports, small vehicles, or mobility-related brands
  • Previous work at a company that scaled from early-stage growth to profitability
  • Familiarity with PR, partnerships, and influencer marketing
  • Ability to track, analyze, and optimize marketing performance against KPIs

    • WHY THIS ROLE?

  • High visibility and ownership within a growing brand
  • Full control of the marketing roadmap with a real creative runway
  • Strong product pipeline and passionate customer base
  • Close, collaborative team that values flexibility, grit, and real impact
  • Significant equity upside and a path toward senior leadership
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    Marketing Director • Los Angeles, CA, United States

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