Marketing Technology Program Manager
We are seeking an experienced Marketing Technology Program Manager for a contract engagement to drive the strategic implementation and optimization of our marketing technology stack. This role will serve as Technical Service Delivery Owner (TSDO) for marketing technology services, focusing on technology strategy and lifecycle management while partnering closely with marketing operations teams who execute campaigns and business processes using these platforms. This role will bridge marketing objectives with technical execution, ensuring our martech investments deliver measurable business outcomes and competitive advantage.
Key Responsibilities :
Strategic Program Leadership
- Lead cross-functional initiatives, implement solutions, and continuously optimize marketing technology solutions including CRM, marketing automation, analytics platforms, and customer data platforms
- Develop and maintain a comprehensive martech roadmap aligned with business growth objectives and marketing strategy
- Partner with marketing, sales, IT, and data teams to define requirements, priorities, and success metrics for technology investments
Business Value Delivery
Partner with Marketing operations and Marketing leadership to establish KPIs and ROI frameworks to measure the business impact of marketing technology initiativesImplement utilization improvements that directly contribute to pipeline generation, conversion rates, and customer acquisition costsPresent regular executive updates, in partnership with Marketing counterparts, on program performance, demonstrating clear connections between technology investments and revenue outcomesTechnical Program Management
Work with Marketing stakeholders to manage complex, multi-workstream programs involving vendor selection, system integrations, data migration, and process automationCoordinate technical resources across internal teams and external vendors to ensure on-time, on-budget deliveryDevelop comprehensive project plans, risk mitigation strategies, and change management processes for large-scale technology implementationsStakeholder Management & Governance
Navigate complex organizational dynamics to build consensus among diverse business stakeholders with varying priorities and perspectivesFacilitate executive steering committees and cross-functional working groups to maintain alignment on priorities and resource allocationManage competing requirements and expectations across marketing, sales, IT, and executive leadership teamsEstablish governance frameworks for marketing technology decisions, vendor management, and data complianceDrive decision-making processes that balance technical feasibility with business needs across multiple departmentsServe as the primary liaison between marketing leadership and IT teams for all martech-related initiativesRequired Qualifications
Experience & Background
5+ years of program management experience managing complex, multi-million dollar technology implementations with clear business outcomesExperience working with marketing technology stack components including marketing automation platforms (Pardot, Marketo), data enrichment tools (ZoomInfo, Clay.com), customer engagement platforms (Braze), customer data platforms (Adobe CDP), and sales intelligence tools (LinkedIn Sales Navigator) is requiredStrong track record in contract / consulting engagements with ability to quickly integrate into existing teams and processesTechnical & Analytical Skills
Deep understanding of marketing operations, lead management processes, and customer data workflows is essentialExperience with system integrations, API management, and data architecture principles is requiredKnowledge of triggering and targeting systems for personalized customer experiencesProficiency in project management methodologies (Agile, Waterfall) and tools (Jira, Airtable, etc.)Leadership & Communication
Demonstrated ability to influence and align senior stakeholders without direct authority, particularly in environments with competing prioritiesExcellent executive communication skills with experience presenting to C-level audiences and managing conflicting viewpointsProven capability to translate complex technical concepts into business value propositions for diverse audiencesStrong conflict resolution and negotiation skills to drive consensus among stakeholders with differing objectivesExperience operating effectively as an external consultant with minimal onboarding timeCompensation : $65 - $89.28 per hour