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Director of Marketing Business Development

Director of Marketing Business Development

MediabistroBridgeport, CT, United States
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Our client, an expanding law firm located in Fairfield County, Connecticut, seeks Director of Marketing & Business Development. This role is responsible for developing and overseeing the implementation of the firm’s marketing and business development strategies, supporting the firm’s strategic growth plan, and ensuring a positive representation of the firm’s image and brand.

The Director of Marketing & Business Development will manage interactions with team leadership, oversee projects and processes, collaborate with the firm’s attorneys, and serve as a liaison with other departments and staff across the firm. Additionally, this position involves direct engagement with clients, prospects, and referrals.

This Director of Marketing and Business Development role is a leadership position reporting

Responsibilities – Director of Marketing and Business Development - Law Firm

  • Idea generation and implementation of marketing campaigns and business development strategies.
  • Develop and facilitate annual marketing plans, firmwide as well as for individual attorneys.
  • Develop brand objectives and sets benchmarks that facilitate firm growth.
  • Determine target markets, analyze competitive intelligence and develop market entry strategies.

Public Relations and Digital Marketing

  • Oversee all media relations and digital marketing.
  • Direct the design and content of the firm’s website.
  • Direct the design of graphics related to the firm’s internal newsletter.
  • Manage the firm’s social media presence.
  • Produce press releases, articles, webinars, and the firm’s bi-weekly e-newsletter.
  • Development, production and distribution of collateral and other promotional materials, advertising and announcements.
  • Oversee the firm’s CRM system including the training of all users.
  • Prepare and analyze reports to determine ROI relative to the allocation of resources.

    • Budgeting - Marketing

  • Prepare annual budgets based on strategies developed in conjunction with stakeholders and administer same throughout the year.
  • Review and approve all marketing-related expense reports.
  • Reconcile the marketing budget in live time and review monthly budget reports from the Finance Department.
  • Forecast marketing and business development expenses and regularly report same to management.

    • Events & Seminars

  • Oversee the planning and execution of all attorney participation in industry conferences, seminars, and webinars, as well as firm-sponsored marketing events, including attendee communications, registration management, venue, food / beverage needs, entertainment, and the coordination of marketing collateral and educational content, if any.

    • Business Development - Law Firm

  • Reviews, drafts and executes Requests for Proposal (RFP) responses submitted by clients and potential clients.
  • Review attorney business development requests and allocate marketing funds.
  • Strategize with the partners on business development opportunities and plans.
  • Work with and support associate attorneys on their business development efforts.

    • Marketing Team Management

  • Guide the marketing team’s professional growth and development, including completion of and participation in annual evaluation process.
  • Managed two direct reports.
  • Onboarding and training related to the marketing-related administrative responsibilities for this team.

    • About

    The Marketing and Business Development Director in Fairfield County, Connecticut is on-site with travel required for events and conferences. The Firm offers a competitive salary and benefits package. Qualified candidates should apply.

    Compensation :

    120,000-$160,000 per year

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    Director Of Development • Bridgeport, CT, United States