General Motors of Canada is hiring : Sr. Visual Designer — Visual Identity and De

Hybrid or Remote : Reporting location depends on work needs and collaboration. If the person lives within 50 miles of designated locations, they are expected to come in three times a week. If not, they do not need to report in person.

This role is based remotely; however, if you live within a 50-mile radius of Austin, Warren, or Sunnyvale, you are expected to report to that location at least three times a week.

This job may be eligible for relocation benefits.

About the Role : We’re seeking a highly skilled Graphic Designer with 7–10 years of experience and a deep appreciation for timeless design principles. You will contribute to the evolution of the GM Design Language and the creation of a cohesive GM Design System, supporting visual consistency across vehicle operating systems, web, and mobile platforms. Your focus will be on typography, structure, and clarity to develop memorable, innovative, and enjoyable user experiences. A key aspect of your role is bridging brand and UI design, ensuring that interfaces function beautifully and reflect GM’s voice, values, and visual identity. You will translate brand principles into actionable design systems that inspire teams across digital product design and marketing.

Your work is grounded in modernist sensibility, enduring principles, and disciplined design methodologies, influenced by icons like Wim Crouwel, Otl Aicher, and Josef Müller-Brockmann. You will help shape GM’s visual identity and advance the GM Design System, ensuring precision, unity, and purpose across all touchpoints.

Key Responsibilities :

• Develop and execute visual systems across brand identity, print, digital, and UI design.
• Create design solutions that communicate complex data clearly and elegantly.
• Apply typography expertise to maintain a consistent brand voice and tone.
• Design and maintain scalable brand systems grounded in grid and systems thinking.
• Develop robust design frameworks before visual execution to ensure purposefulness.
• Prioritize content clarity and functionality in every design.
• Collaborate with brand strategy teams to align design with strategic goals.
• Work with developers to ensure seamless implementation of design systems.
• Adapt brand systems across various media with creativity and consistency.
• Support and mentor a small team of designers, fostering collaboration and growth.

Qualifications :

What We Value :

Compensation :

Bonus potential : Incentive pay based on company and individual performance.

Benefits : GM offers health, dental, vision, retirement plans, paid time off, tuition assistance, vehicle discounts, and more.

Important Notice : GM does not sponsor immigration visas for this role. Do not apply if you require sponsorship now or in the future.

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