Marketing Specialist, Paid Search

Job Description

At Fanatics Commerce, we’re more than just a leader in licensed sports merchandise – we’re a team united by a relentless passion for our fans and a commitment to innovation. We live by our BOLD Leadership principles :

We Build Championship Teams,

we’re

Obsessed with Fans , we embrace

a Limitless Entrepreneurial Spirit , and we approach every challenge with a

Determined and Relentless Mindset . If you’re ready to contribute to a dynamic, fast‑paced environment that thrives on collaboration and growth, we want you to be part of our team.

Role Overview

Fanatics Commerce is currently seeking an experienced individual to join our digital marketing team, with a specific focus on paid search. The eMarketing Specialist should be highly competent in managing large sets of keywords and possess a solid understanding of best practices with Google from a search engine marketing perspective. The ideal candidate will have 1‑2 years of experience working on paid search, shopping campaigns, or similar keyword / product‑based advertising methodologies.

We are looking for an entrepreneurial individual who can efficiently analyze large sets of data, interpret trends, and translate findings into actionable and measurable business outcomes. This role offers the opportunity to expand your already extensive knowledge of the wider eMarketing industry within a world‑class digital marketing team. The candidate will contribute to improving skills and providing insights on trends while working on a highly visible marketing channel.

The individual should enjoy solving technical problems and be adept at creating, analyzing, and improving processes. They must be highly analytical, organized, and goal‑oriented, with a preference for working in a fast‑paced environment. Keeping up with professional and collegiate sports is a plus.

How You Will Make An Impact

Monitor and analyze performance of PPC marketing campaigns, provide insights & recommendations based on campaigns results.

Create new campaigns for upcoming live events & new partners to the Fanatics network. Ensure existing campaigns have support for product launches and drops to maximize revenue.

Ensure campaigns are properly set up for optimal performance, reporting, and tracking across the portfolio.

Collaborate with Google, Bing, and technology partners on new features and advancements within the space.

Contribute to spending decisions and budget recommendations, ensure that campaigns are set up to align with ever‑changing business objectives.

Translate data insights into compelling marketing narratives, craft engaging storytelling around sales and business performance data to effectively communicate strategies and results to stakeholders.

What You Bring To The Team

Experience with campaign management & optimization.

Experience managing automated bid strategies & other automated practices within the digital marketing space.

Up to date on latest PPC industry trends & developments.

Strong business reporting skills for data‑driven decision‑making.

High proficiency in Microsoft Office (primarily Excel, Word, and PowerPoint).

Strong quantitative skills and experience utilizing scientific analytic methods.

SQL familiarity is highly preferred.

Exceedingly detail‑oriented and responsible.

Able to manage multiple tasks concurrently and work under pressure.

Must be willing to dedicate time outside of normal business hours to launch advertising for major sporting events (i.e., College National Championships, Super Bowl, Stanley Cup, etc.).

Bachelor’s degree preferred.

1‑2 years of experience of Google / Bing campaigns management and optimization.

Comprehensive knowledge of Paid Search (PPC) or Google Shopping.

At Fanatics, we value transparency and honesty. If you don’t meet every single requirement, that’s okay – we still want to hear from you! We believe in the power of diverse experiences and talents. If you’re excited about the role and confident that you can contribute, don’t hesitate to apply. We’re genuinely interested in how your unique skills and perspective can help us build something amazing together.

The salary range for this position is $70,000 - $85,000, which represents base pay only and does not include short‑term or long‑term incentive compensation. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training.

Where You’ll Work And What’s Required

Hybrid work environment with flexibility between 3 days in office and 2 days remote work.

Fast‑paced team environment with exposure to multiple aspects of the Fanatics Commerce business.

What’s In It For You

Culture : Join a team where you’re surrounded by top‑tier talent, driven by a shared passion to relentlessly enhance the fan experience. With a focus on collaboration, support, and continuous development, you’ll be empowered to help shape a culture that celebrates both individual and team successes.

Benefits : We provide a wide range of health, financial, legal, and development assistance, including wellness programs with fitness and weight management partners, paid maternity paternity leave, and infertility treatment. Additionally, we offer flexible time off to help you recharge, along with a competitive 401k plan to support your financial future. At Fanatics, we’re dedicated to supporting you in all aspects of work and life.

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About The Team

Fanatics Commerce is a leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods. It operates a vertically‑integrated platform of digital and physical capabilities for leading sports leagues, teams, colleges, and associations globally – as well as its flagship site,

Leadership Principles

Build Championship Teams

Obsessed with Fans

Limitless Entrepreneurial Spirit

Determined and Relentless Mindset

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