Regional Launch Marketing Manager

Regional Launch Marketing Manager

At Industrious, we're building a world-class coworking experience that combines thoughtful design, hospitality, and flexibility. We're looking for a Launch Marketing Manager to play a key role in driving new member acquisition at launching locations.

As a Launch Marketing Manager at Industrious, you'll be the marketing expert on all things launchleading the charge on how we expand our footprint in new and existing markets. With up to 60 planned for next year, you'll build a repeatable, scalable strategy for meeting occupancy goals while layering in market-specific tactics to drive awareness, demand, and revenue for launching locations. Reporting to the Director of Growth Marketing, your home base will be on the marketing team, you'll be deeply embedded in cross-functional launch teams, working side-by-side with operations and sales to ensure every launch is set up for success. We are looking for a kind, thoughtful, quirky team player who doesn't take themselves too seriously.

This role is based in NYC, Austin, Atlanta, Chicago, or the DC area. Willingness to travel ~20% of the time.

Key Responsibilities :

• Build and own the strategy for scaling marketing efforts for new Industrious locations, ensuring we are operationalizing tried and true tactics, while also developing customized, market-specific campaigns alongside our local teams.
• Lead cross-functional working groups across operations, sales, and marketing, aligning stakeholders on strategies and priorities for each new location from brainstorming sessions and kick off calls to insight shareouts and wrap reports.
• Develop differentiated strategies for our sub-brand (Indy by Industrious) and additional product offerings, giving a unique voice and edge to each.
• Create, manage, and continuously refine the "Launch Playbook," providing local teams with clear guidance on how to operationalize tactics in their markets.
• Design and deploy paid and organic marketing campaigns to drive awareness and meet occupancy targets.
• Track performance, analyze results, and share insights to optimize future launches and improve ROI.
• Identify and execute opportunistic, market-specific activations that complement scalable playbook tactics.
• Serve as a thought leader for how successful tactics for US launches can be scaled to international markets.

Qualifications :

Compensation :

The annual base compensation range for this role is between $120,000 and $130,000. The successful candidate's actual base compensation will be based upon a variety of factors, including but not limited to work experience, job-related knowledge, skills, and professional qualifications. You will also be eligible for an annual 12.5% bonus and participation in our long-term incentive program.

Base and bonus compensation are just two components of Industrious' total compensation package for this role. Other great perks and benefits include heavily subsidized healthcare plans, generous paid time off, wellness programs, professional development grants, 401K plan, and many other benefits, subject to applicable eligibility criteria and company policies.

Equal Employment Opportunity :

Industrious is an equal opportunity employer that values diversity. We have a long-standing commitment to providing equal employment opportunity to all qualified applicants regardless of race, color, religion, national origin, sex, sexual orientation, gender identity, pregnancy, age, citizenship, marital status, disability, veteran status, political belief, or any other basis protected by applicable law.