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Director of Media Measurement

Director of Media Measurement

SamsungPlano, TX, US
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Media Measurement And Analytics Manager

Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. From our humble beginnings to our position today as a tech leader, our passion for innovation has been the common thread throughout our history. We've grown into one of THE most recognized global brands. We consider ourselves "relentless pioneers" that push boundaries and defy barriers. The company pushes beyond the limits of today's technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks, and digital displays. As EPA's ENERGY STAR Corporate Commitment Partner, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices, and operations.

People | Excellence | Change | Integrity | Co-prosperity

Role Overview

This role is responsible for 1.) shaping our media measurement programs & capabilities, including how we assess audience behavior and insights as it relates to channel effectiveness & impact, 2) monitor / track, evaluate, and optimize campaign media investment & performance across channels, and how to balance high funnel against lower funnel metrics in order to deliver the best results for the business, and 3.) oversee the management of dashboard systems and deliver strategic insights across the organization. The right candidate will have a strong foundation in media and measurement, and must possess a strong blend of analytical expertise and creative problem-solving skills, with the ability to deliver and communicate data driven insights clearly and succinctly to senior executives, as well marketing / non marketing stakeholders. This role is critical in ensuring our media and marketing strategies are measurable, accountable, and aligned with business outcomes. Must have the ability to partner with s.com, product, finance, agency, creative, social, and key relevant groups to build a strong measurement ecosystem that continuously drives improvement and actionable insights.

Role and Responsibilities

Media Measurement Strategy and Transformation

  • Lead the design, implementation, and management of media measurement strategies and methodologies that enhance our understanding of media & performance effectiveness
  • Define and evolve a holistic media measurement framework to assess effectiveness across paid and non-paid channels
  • Ability to work with Media Strategy and cross functional teams based on measurement evaluation and provide critical insights on how we can improve our overall marketing ecosystem

Attribution, Modeling, and Testing

  • Lead the development and application of MMM, MTA, and incrementality testing to improve media strategies, planning, investments, and optimize ROI / ROAS
  • Own the design, prioritization, and execution of test and learn initiatives and pilot programs and how to marry learnings with best practices

    • Dashboard and Reporting :

  • Oversee tools and dashboard systems, produce insightful weekly / monthly reports with actionable insights
  • Prepare and present findings through compelling written reports and presentations, ensuring clarity and engagement for diverse stakeholder groups
  • Ability to dive deep into the data, and translate data into key insights and recommendations fitting for senior leadership
  • Work with agency partners to consolidate and centralize reports into one system

    • Cross Functional Leadership

  • Collaborate and establish strong relationships with cross-functional teams to define metrics for success and establish reporting frameworks that track media engagement and impact
  • Identify and implement innovative measurement techniques, including advanced analytics, that respond to evolving business needs and industry trends

    • Agency and Vendor Management

  • Build and maintain relationships with external vendors and partners to ensure high-quality data collection, analysis, and reporting
  • Work collaboratively with the broader Analytics Team to share insights, integrate findings, and avoid silos within the organization

    • Team Management and Development

  • Build and lead a high performing measurement, analytics and performance team
  • Foster a positive culture, accountability, and innovation

    • Skills and Qualifications

    Minimum Qualifications

  • 12+ years of Media Measurement, Media Analytics, Marketing Science or Performance Measurement
  • Strong understanding of media and measurement platforms [Google, Meta, DSPs, etc.], as well measurement methodologies [MMM, MTA, Lift Studies]
  • Proven track record of connecting media metrics with business outcomes
  • Experience managing cross functional teams and managing teams
  • Fluency in data visualization {Tableau, PowerBI, etc.] and analytical tools like SQL and Python
  • Bachelors in Marketing, Statistics, Economics, or related field

    • Preferred Qualifications :

  • MBA preferred
  • Experience in consumer electronics, telecom, tech retail, or other high consideration / conversion categories
  • Familiarity with clean room environments [i.e., Google ADH, AMC, etc.]
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    Director Of Media • Plano, TX, US