Technical Product Manager

As a Principal Product Manager, you will play a pivotal role in shaping the strategy and execution for our automotive communications portfolio. This high-impact position offers direct visibility with executive leadership and the opportunity to influence the future of our technology!

You’ll work cross-functionally with R&D, Marketing, and Sales to deeply understand customer problems and craft compelling product strategies that clearly differentiate our solutions in the market. Your ability to translate customer needs into actionable features and compelling benefits will be essential to delivering solutions that resonate in the market and secure long-term competitive advantage.

What You'll Bring

Bachelor’s degree or equivalent experience in electrical engineering, computer engineering, computer science or equivalent

8+ years of product management, R&D, technical marketing, and related roles in test and measurement or automotive applications

Experience with NI platform including DAQ, PXI and LabVIEW is required

• Authorized to work in the United States without sponsorship now and in the future Individuals with temporary visas such as E, F-1 (including those with OPT or CPT), H-1, H-2, L-1, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire.

What You'll Do :

Own a product area end-to-end —from defining new product concepts and driving execution to managing the full product lifecycle.

Collaborate with R&D  to shape product strategy and ensure successful execution aligned with customer needs and business goals.

Partner with Marketing and Sales  to develop compelling product positioning and articulate clear, differentiated messaging.

Create impactful content  such as white papers, presentations, videos, product demos, and web collateral to drive awareness and demand for NI’s products and technologies.

Gather and analyze customer feedback  to refine product messaging, positioning, and roadmap priorities.

Develop a deep understanding of target buyer personas , including their needs, problems, and decision-making criteria.

Monitor the competitive landscape , generate competitive analyses, and recommend strategic responses to maintain market leadership.

Support pre-sales efforts  as a subject matter expert, helping customers understand the value and capabilities of NI’s solutions.

Support product-focused sales  enablement across both direct and indirect channels, ensuring teams are equipped with the knowledge and tools to effectively position and sell our solutions.

Monitor and report on product performance  and health, identifying key trends, challenges, and opportunities across both demand and supply dimensions.

Represent NI  at industry events, trade shows, and conferences, serving as a product expert and brand ambassador to engage with customers, partners, and leaders with vision.

What We Value (Preferred Qualifications)

Strong business and technical acumen, grounded in intellectual honesty :

Success in this role hinges on earning the trust and confidence of R&D leadership. This trust is built not only on deep expertise and sound judgment, but also on unwavering intellectual honesty—demonstrating transparency, integrity, and a commitment to doing what’s right for the product and the business.

Strong communication skills : Proficiency in technical writing, engaging / educational video content, and presenting to diverse audiences.

Detail oriented :   An expert multitasker with the ability to manage numerous projects simultaneously while still delivering highly accurate and quality work.

Project leadership : A proven ability to drive tasks and projects to successful completion.

Collaboration : The ability to effectively interact with both technical and non-technical stakeholders.

Problem-solving : Skill in diagnosing technical issues and offering creative, practical solutions.

Adaptability and self-motivation : A desire to learn quickly, thrive in ambiguity, and take initiative.

Our Culture & Commitment to You

At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectives—because we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship, training, or leadership opportunities, we invest in your success so you can make a lasting impact. We believe diverse teams, working together are key to driving growth and delivering business results.

We recognize the importance of employee wellbeing. We prioritize providing flexible, competitive benefits plans to meet you and your family’s physical, mental, financial, and social needs. We provide a variety of medical insurance plans, with dental and vision coverage, Employee Assistance Program, 401(k), tuition reimbursement, employee resource groups, recognition, and much more. Our culture offers flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave.