Director of Marketing
DeMontrond Automotive Group is seeking an experienced Director of Marketing to lead all marketing operations across our dealership network. This executive-level role oversees digital strategy, advertising, branding, and traffic performance for every DeMontrond location.
The ideal candidate will bring extensive experience in automotive retail marketing, a proven ability to drive customer traffic and conversions, and strong leadership skills to guide a dynamic team and multiple vendors.
Key Responsibilities :
- Develop and execute the group-wide marketing and advertising strategy.
- Oversee digital marketing, paid media, and lead generation for all dealerships.
- Analyze performance data and manage ROI on all marketing spend.
- Ensure consistency in brand messaging, creative, and community presence.
- Manage vendor relationships, contracts, and Co-Op submissions.
- Collaborate with executive leadership, sales, and service departments to align marketing with company goals.
Qualifications :
Bachelor's degree in Marketing, Business, or related field (Master's preferred).Minimum 10 years of progressive marketing experience, including 5+ years in an automotive leadership role.Proven record of increasing traffic and improving lead quality across multiple rooftops.Expertise in digital marketing platforms, analytics, and campaign management.Strong leadership, strategic thinking, and communication skills.Join a well-established, family-owned automotive group known for its integrity, innovation, and community commitment.