VP / General Manager - Artificial Turf Supply

VP / General Manager – Artificial Turf Supply

Base pay range : $115,000.00 / yr - $165,000.00 / yr.

Location : Carlsbad, CA.

Position Overview

The Vice President (General Manager) is responsible for leading all operational, sales, and logistics functions for the organization. This role will define and execute national sales strategies, oversee all 3PL distribution and fulfillment operations, and ensure inventory accuracy and efficiency across the network. This role will lead and develop high‑performing teams, optimize processes, and uphold a best‑in‑class customer experience. As a key senior leader, they drive revenue growth, operational excellence, and cross‑functional alignment to support the company’s long‑term strategic goals.

Key Responsibilities

Provide day‑to‑day and long‑term leadership across sales, operations, customer service, and logistics.

Develop annual strategic plans supporting growth targets, margin goals, and operational efficiency.

Build, manage, and mentor internal teams to meet individual and departmental KPIs.

Establish and maintain an accountable, performance‑driven culture.

Develop and execute national sales strategies for B2B, wholesale, contractors, and distribution partners.

Oversee sales forecasting, pipeline management, and territory performance.

Evaluate and optimize pricing models, national account programs, and promotional strategies.

Strengthen relationships with key customers, distributors, and supply partners.

Monitor market trends, competitor activity, and emerging opportunities in the turf and landscape sector.

3PL & Distribution Operations

Oversee all third‑party logistics (3PL) relationships, performance, SLAs, and cost efficiency.

Lead continuous improvement initiatives across warehousing, freight, inventory control, and nationwide distribution.

Ensure fulfillment accuracy, on‑time delivery, and cost‑effective transportation solutions.

Improve operational workflows to reduce lead times and enhance scalability.

Operational Oversight

Manage P&L, budgeting, forecasting, and margin optimization.

Oversee procurement, supply chain performance, and vendor relationships.

Implement operational systems, processes, and SOPs to support multi‑location scalability.

Ensure compliance with safety, environmental, and regulatory requirements.

Customer Experience & Quality

Ensure high standards of product quality, fulfillment accuracy, and customer satisfaction.

Lead resolution of escalated customer issues and operational challenges.

Partner with marketing and customer service to optimize the end‑to‑end customer journey.

Qualifications

7+ years leadership experience in operations, supply chain, distribution, building materials, turf, or related industries.

Proven experience managing national sales teams or channels.

Deep experience with 3PL management and multi‑location distribution operations.

Strong business and financial acumen with P&L responsibility.

Excellent leadership, communication, and organizational development skills.

Ability to thrive in a fast‑moving, entrepreneurial environment.

Preferred Experience

Artificial turf, landscaping materials, flooring, or similar product industry background.

Experience scaling high‑growth businesses and developing SOPs, org structures, and KPIs.

ERP, CRM, and inventory management expertise.

Operational Excellence

Sales & Business Development Acumen

Problem Solving & Critical Thinking

Customer‑centric Mindset

Analytical & Technology Proficiency

Physical Activities

Daily activity includes but is not limited to : lifting, carrying, sitting, grasping, reaching, standing, kneeling, walking, bending, twisting, prolonged periods sitting at a desk, reading, communication, math. Ability to occasionally lift / move up to 25lbs. Frequent use of standard office equipment such as computers, headsets, phones. Ability to speak clearly and actively listen during extended phone and video calls. Reliable internet and workspace for remote and field‑based work.

Compensation and Benefits

Salary : Competitive salary (exempt) and bonus opportunity commensurate with experience.

Benefits : Comprehensive benefits package, including health insurance, retirement savings plans, and paid time off.

Equal Opportunity Employer

Outova and its affiliates are equal opportunity employers and maintain affirmative action plans to recruit, retain, develop, and promote qualified individuals without unlawful consideration of race, gender, gender identity, color, religion, sexual orientation, national origin, age, disability, citizenship status, veteran status, or any other characteristic protected by federal, state or local law. The company strives to maintain a work environment free from unlawful discrimination and harassment, where associates are treated with respect and dignity.

Seniority Level

Executive

Employment Type

Full‑time

Industries

Wholesale Building Materials

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