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Vice President, Consumer Product Strategy (El Paso)
Vice President, Consumer Product Strategy (El Paso)Confidential • El Paso, TX, US
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Vice President, Consumer Product Strategy (El Paso)

Vice President, Consumer Product Strategy (El Paso)

Confidential • El Paso, TX, US
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Vice President, Consumer Product Strategy

About the Company

Online sampling marketplace catering to beauty products

Industry

Information Technology and Services

Type

Privately Held, VC-backed

Founded

2011

Employees

201-500

Funding

$200+ million

Categories

  • E-Commerce
  • Cosmetics
  • Beauty
  • Consumer Discretionary
  • Internet
  • Media & Internet
  • Search Engines & Internet Portals
  • Social Commerce
  • Video

Specialties

  • beauty
  • makeup
  • community
  • cosmetics
  • engineering
  • ecommerce
  • machine learning
  • web development
  • data analytics
  • product
  • marketing
  • social media
  • and influencers
  • Business Classifications

  • B2C
  • E-Commerce
  • About the Role

    The Company is in search of a VP, Consumer Product Strategy to join their team. The successful candidate will be a strategic and operational leader, responsible for driving the member product strategy and accelerating membership growth. This role is pivotal in delivering exceptional value to members and requires a focus on evolving offerings and experiences. The VP will work cross-functionally to lead the strategy for membership offerings, benefits, and experiences, with a strong emphasis on maximizing the lifetime value of members and delivering against key P&L targets. Collaboration with marketing, merchandising, and technology teams is essential to craft a personalized member experience that is anchored in product, storytelling, community, and data.

    Candidates for this role should be consumer-obsessed leaders with a proven track record in consumer strategy, product, or general management within membership-driven, beauty, or lifestyle brands. The role demands sharp analytical and financial instincts, a history of using data to drive strategy, and a natural ability to collaborate in cross-functional environments. The ideal candidate will be operationally excellent, detail-oriented, and have a passion for building delightful consumer journeys that drive business results. A Bachelor's degree is required, with a preference for an MBA or equivalent advanced degree, and at least 12 years of relevant experience. The VP will be expected to be a strong communicator, a creative problem solver, and a forward-thinking strategist who can influence and inspire teams toward a shared vision.

    Hiring Manager Title

    Chief Merchandising Officer

    Travel Percent

    Less than 10%

    Functions

  • Strategy
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